Cirrus Logic Enables Digital Video Recording with Chips, Tools

7/16/2003 - With a growing base of new customers and current unit shipments by leading video electronics manufacturers, Cirrus Logic, Inc. (Nasdaq: CRUS), has emerged as a market-leading supplier for digital video recording consumer products such as DVD recorders and DVD players with integrated personal video recorders (PVRs). Cirrus provides comprehensive platforms, including audio and video chips and supporting software, to consumer electronics manufacturers to get them to these high-growth markets quickly with affordable, compelling digital video products.

“Through its acquisition of Stream Machine in 2001, Cirrus took an early leadership in the digital video encoding market – a move that has helped it become one of the top three suppliers today,” said Michelle Abraham, senior analyst, In-Stat/MDR. “Cirrus' semiconductors are forming the basis for many OEM’s digital video recording products, and that should position Cirrus as a leader in this high-growth market segment for the foreseeable future.”

This week, Cirrus announced new digital video recording customers: Taiwan’s Sampo and China’s BBK, which are now manufacturing DVD recorders and DVD players with integrated PVRs, respectively, based upon Cirrus' MPEG audio/video CODEC, DVD-Audio/video processor silicon and software platforms.

Last month Cirrus announced that another DVD+RW platform customer, Taiwan’s Mustek, had begun volume shipments of its new DVD recorders, the DVD-R100A/B, with Cirrus’ flagship MPEG audio/video CODEC, the CS92288, and priced below $450 in retail outlets in North America and Europe. Sony Corporation has also chosen the CS92288 to provide video and audio recording functionality in two new high-end digital video recorder products that are now available in Japan. Apex Digital is likewise developing a DVD player/PVR product, the ADR-1000, which is based upon the CS92288 and is expected to soon be available in North America and European retail outlets. Besides these new design wins, Samsung Electronics continues to market its DVD-H40 DVD/PVR, also based upon the CS92288.

“From DVD players/PVRs to DVD+RW recorders, Cirrus has long been an early technology leader in digital video recording, and now our growing customer base validates our position as a leading market supplier based upon our complete audio and video silicon/software platforms,” said Terry Leeder, senior vice president of Sales and Marketing, Cirrus Logic. “As the market for DVD recorders and DVD players with PVR continues to accelerate with the rapid migration from analog to digital recording, we expect to continue to grow our market-leading position by adding new customers in the near future.”

Devices that offer the capability to record content in digital form are expected to become one of the fastest growing segments in digital entertainment during the next several years, with many analysts predicting possible unit sales ranging from 14 million to 18 million by 2005. These devices, which include DVD recorders as well as DVD players with PVRs and audio/video “jukebox” functionality, will allow consumers to upgrade more than 30 years of VCR technology and to store, view and manage their content in the digital domain for greater content selection, convenience and control than has ever been possible.

About Cirrus Logic, Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal, and digital processing solutions for consumer entertainment electronics, automotive entertainment, and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video, and precision mixed-signal applications in these growing markets. The Company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.

Cirrus Logic and Cirrus are trademarks of Cirrus Logic, Inc.

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