Cirrus Logic Enables BBK to Develop Personal Video Recorder/DVD Player

7/15/2003 - Adding further momentum to the arrival of a new class of consumer-friendly, affordable combination DVD players/digital video recorders, China's BBK Electronics Corp. has developed a hard-disk-drive-based personal video recorder (PVR)/DVD player based upon a comprehensive suite of audio and video semiconductors, including the CS92288 audio/video (A/V) codec and the CS98000 DVD processor from Cirrus Logic, Inc. (Nasdaq: CRUS). BBK's new DR9907 is the forerunner of a new product category that combines popular digital entertainment features into a single, compact and affordable consumer device. The product will be marketed and distributed under the Philco brand by major consumer electronics retail chains such as Sears, Liverpool and Carrefour in Mexico, and the Lafayette brand in the United States and Europe.

The Cirrus CS92288 allows the DR9907, which features a 40-gigabyte hard disk drive, to offer up to 41 hours of high-quality digital video encoding of content, such as broadcast television, with popular viewing control features such as the ability to pause and replay live broadcasts. The advanced A/V compression capabilities of the codec also enable consumers to determine video quality based upon available hard drive storage availability.

The CS92288 provides both audio and video real-time encoding in a single, highly integrated device, supporting the MPEG-1 and MPEG-2 digital-video standards as well as Dolby® Digital and MPEG digital-audio standards. The CS98000 DVD processor, which features dual 32-bit MIPS processors, provides MPEG-2 video decoding and audio decode support for Dolby Digital, DTS®, MPEG stereo and MP3 content. BBK's DR9907 also leverages Cirrus' leadership audio solutions, including the CS4360 digital-to-analog converter, the CS5331A stereo analog-to-digital converter and the CS4955 NTSC/PAL digital video encoder.

"DVD players are a major product category for BBK, and we wanted to reinforce our leadership in this market with a product that also offers the very popular time-shift features found in stand-alone PVR set-top boxes," said Leo Lee, director of Export Sales, BBK. "Cirrus Logic's CS92288 and CS98000 chips and complete hardware/software reference design made it cost effective for us to produce such a product, and anyone looking for a mid-range DVD player can now also experience the viewing control and storage of digital video previously available only on dedicated PVRs."

"We welcome BBK to our growing customer base for digital video recording solutions," said Jack Guedj, vice president of Video Products, Cirrus. "We are pleased to have our CS92288 MPEG A/V codec and our CS98000 DVD decoder power BBK's mid-range DVD player, incorporating PVR/time-shift capability into a single box. The CS92288 and CS98000, integrated into Cirrus' reference design platform, enable consumers to benefit from all the standard PVR features without the need for an extra set-top box and without monthly subscription fees. BBK's adoption of a complete set of Cirrus audio and video chips showcases Cirrus ability to provide compelling total entertainment or what we call 'Total-E' solutions."

Production of the BBK DR9907 is scheduled for mid-July 2003.

Cirrus Logic, Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.

BBK Electronics Corp., Ltd.
BBK Electronics Corp. is a nationwide famous manufacturer and supplier for DVD products, home theater systems, telephones, language repeaters, and E-dictionaries in China. As the top brand name in the Audio/Visual industry domestically, BBK has served the well-known OEM/ODM customers globally. BBK's A/V products have been shipped to dozens of countries and regions in America, Asia, and Europe. BBK's current A/V product categories include portable DVD player with TFT LCD panel, DVD/PVR combo with built-in hard disk, DVD video/audio player, DVD receiver home theater system, etc. BBK's new product category DVD recorder (DVD+RW) is scheduled to launch in August, and brand-new 7-inch and 9-inch TFT LCD portable DVD player models with TV tuner are scheduled to launch in the fourth quarter of 2003.

Cavaco Group, Int'l. /Lafayette Electronics (USA), Inc.
Cavaco Group, Int'l., is a leading worldwide distributor of electronic products and technologies. Cavaco holds the registered Trademark "Lafayette" worldwide. The company operates from headquarters in Boca Raton, Florida, with an office in Hong Kong.

Grupo Comercial Gomo / Philco: Grupo Comercial Gomo is one of the largest multibrand consumer and appliance electronic distributors in Mexico, serving and supporting more than three thousand retail outlets throughout the country. Under their private label brand Philco in Mexico, they maintain substantial market share for specific product categories such as video (DVD and TV) and audio (portable and mini HiFi CD players).

In addition Grupo Gomo owns and operates 18 retail stores under the names of Sala Chopin and Telefashion. The company operates from headquarters in Mexico City, Mexico.

Cirrus, Cirrus Logic and Total-E are trademarks of Cirrus Logic, Inc.

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