7/10/2003 - Turbo Electronics Inc., a leading supplier of passive components, with an outstanding total service distribution program, is adding CSR's award-winning Bluetooth semiconductor ICs to its line-card - catering to companies interested in small orders for development purposes. Starting today, San Jose based-Turbo and CSR will have an exclusive agreement by which Turbo will offer the range of CSR's products with little or no minimum order numbers. This enables leading development customers to order less than the traditional minimum amount of 2000 units, or reel, in addition to Turbo's ability to supply larger production volumes. As Bluetooth development blossoms in North America, the just-in-time customer is expected to lead the way in new orders - and now Turbo can quickly and easily fill that need with the ready availability of CSR's industry-leading RF silicon, BlueCoreTM.
This announcement is on the heels of CSR launching the first products in the BlueCore3 range - BlueCore3-Multimedia and BlueCore3-ROM. The products demonstrate the two ends of the Bluetooth market: for enhanced audio devices, BlueCore3-Multimedia is the world's first Bluetooth device to offer a user- programmable DSP and enables new breakthrough consumer applications such as Bluetooth wireless stereo headphones; for low cost, high-volume applications, BlueCore3-ROM sets new standards for a highly integrated product that is low-cost, reliable and robust. Turbo will work to support CSR's current third generation products as well as its existing product line including BlueCore2-Flash and BlueCore2-External. One of the leading technology analyst firms, In-Stat/MDR, forecasts that chipsets will surge from 10.4 million units in 2001 to 690 million units in 2006 - with silicon revenue rising to $2.7 billion.
According to Michael Haidar, director of U.S. sales for CSR's western region, "Turbo Electronics has a strong kitting program and is reaching a new milestone in its business by adding integrated IC's to the mix." Haidar continued, "There's a great deal of synergy for developers of Bluetooth technology and the kind of low minimum order business that Turbo Electronics operates - because of this we are pleased to be working with them and look forward to a mutually beneficial association."
True to its name, Turbo will quickly be able to take any size order and rapidly deliver the products. "We built our company around delivering electronics products in a timely manner," said Rebecca Albert, CEO of Turbo Electronics. "We've had huge demand for integrated Bluetooth IC's and CSR's BlueCore components are the best of that group - with this partnership we're taking a direct path to the top, by listening to our customers demands and offering the best quality products."
CSR (Cambridge Silicon Radio) is the world-leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages for each of the fastest growing Bluetooth applications markets which are all based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all qualified Bluetooth v 1.1 enabled end product designs with international names such as Microsoft Corp, Panasonic, Audi, NEC, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products.
CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark.
More information can be found at www.csr.com and the partner web site www.btdesigner.com
About Turbo Electronics, Inc.
Turbo Electronics, Inc., is a California corporation and was established in 1988. The company started as and still operates as a passive components and total service distributor. The warehouse facility is located in San Jose, California. Turbo, Inc. is currently franchised for over 20 manufacturers, including 3M, Amphenol, NEC Relays and Yamaichi Electronics. Turbo Electronics, Inc.'s commitment to service, quality products and competitive pricing has made us one of the Bay Area's most talked about component distributors. For more information see www.turboelectronics.com
More information about Bluetooth can be found on the SIG web site at www.bluetooth.com
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