7/9/2003 - SimpleTech, Inc. (Nasdaq: STEC), a leading provider of Flash-based storage, as well as custom and standard memory solutions, enters the external desktop storage market with the introduction of the 120GB SimpleDrive(TM) high-speed USB 2.0/FireWire hard drive, delivering the ideal solution for fast and easy storage expansion, system backup or file update. For added data safety and security, SimpleTech's StorageSync(TM) backup software for Windows is included with the new desktop hard drive. StorageSync provides quick and easy backup, restore and synchronization for an entire PC, or selected files and folders.
"New operating systems and data-intensive applications in the business market, as well as the popularity of multimedia applications such as digital photography, MP3 music files, games and streaming video in the consumer market, are the primary drivers for increased storage capacity requirements. We introduced the 120GB SimpleDrive in response to customer demand for a high performance, convenient storage expansion and system backup solution," said Charles Hayes, product marketing manager for SimpleTech. "The SimpleDrive 120GB desktop hard drive plugs into any computer with a USB or FireWire port, and with just the click of a mouse, users can store thousands of digital photos, hours of streaming video clips, MP3 music files and games, or backup applications, selected files and folders, or their entire PC."
The SimpleDrive external desktop solution delivers ultra-fast transfer speeds of 480Mb/sec. for USB 2.0, and 400Mb/sec. for FireWire, and the SimpleTech hard drive operates at 7200RPM for fast throughput. Compatible with both Windows(R) and Macintosh(R) operating systems, the SimpleDrive desktop hard drive offers convenient plug-and-play installation, is hot- swappable, and the compact design stand can vertically or horizontally on the desktop.
"By offering the flexibility of dual connectivity with both high-speed USB and FireWire, the SimpleDrive desktop hard drive achieves universal compatibility with PCs and Macs, ultra-fast data transfer speeds and high performance," Hayes said.
Available immediately, SRP for the 120GB SimpleDrive external desktop storage hard drive is $199.99. For more information, please visit: www.simpletech.com/products/consumer/storage_solutions/externalHD.php
SimpleTech, Inc. is a technology solutions provider offering products based on DRAM, SRAM and Flash memory technologies. Headquartered in Santa Ana, California, the company is a leader in the design, development, manufacturing and marketing of custom and standard memory solutions. For more information, visit the company's Web site at www.simpletech.com
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