Cirrus Logic Powers Mustek's Mass-Market Cost DVD Recorders

6/25/2003 - The era of affordable consumer DVD recorders is near reality as Taiwanese consumer electronics giant Mustek began volume shipments of its first DVD Recording devices, the DVD-R100A/B. The products, which will soon be available in retail outlets across Europe under the Mustek brand and in North America under the Classic brand at expected retail prices below $450, are powered by Cirrus Logic’s DVD+RW integrated silicon/software platform.

Cirrus’ +RW platform, based upon its flagship CS98200 DVD processor and CS92288 audio/video (A/V) codec, offered Mustek a comprehensive solution that encompasses the hardware, software and manufacturing tool kit necessary to help establish the DVD-R100A as the DVD recorder market’s standard-bearer product for reaching mass-market consumers. The DVD-R100B is expected to provide consumers with high-quality A/V record and playback and an IEEE 1394 connection that enables a high-speed connection to digital media for long-term storage and playback on the installed base of DVD players worldwide. DVD recorders play standard DVD discs while also allowing consumers to record video content – such as broadcast television or home movies – onto DVD disc media.

DVD recorders and other devices that can record digital content are expected to become the fastest-growing segment in digital entertainment during the next several years, with expected unit sales of up to 40 million by 2006 (source: IDC). These devices will allow consumers to upgrade more than 30 years of VCR technology and begin to store and view content in the digital domain. Until now, most DVD recorders have been priced too expensively for widespread consumer adoption. Cirrus’ reference platform is designed to help customers such as Mustek drive volume production of more affordable DVD recording products.

“Mustek sees a tremendous opportunity in 2003 to penetrate the mass market for DVD recorders as replacements to consumer VCRs,” said Jack Chang, director of Engineering for Mustek. “Mustek has the product design experience, manufacturing power and channel presence to succeed in this new market. Cirrus Logic is providing us with all the technology we need in chips, software and systems to make a very competitive entry into the market.”

The showpiece of Cirrus’ DVD+RW recording platform is the CS98200, which is the industry’s highest performance DVD processor. DVD recording devices featuring the CS98200 can utilize its support of a wide range of enhanced consumer features such as DVD-Audio, MPEG-4 simple profile support and Enhanced DVD technology, which provides access to Web-based interactive content through a broadband-enabled DVD device. Cirrus’ CS92288 encoding solution provides high-quality video recording over a wide range of bit rates, enabling consumers to enjoy up to six hours of high-quality content on DVD recordable media while retaining compatibility with the installed base of DVD players. Companion Cirrus audio codecs complete the reference platform.

“Cirrus has taken an early leadership position in enabling the volume DVD recording market through the strength of our reference platform, which is helping customers such as Mustek accelerate the market for affordable digital video recording products,” said Brian Heuckroth, vice president of DVD Recording, Cirrus. “With its established retail distribution channels, we believe that Mustek is poised to become a DVD recording market leader, and we’re delighted to be a key part of that success.”

Cirrus Logic, Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.

Mustek Systems
Mustek Systems is a supplier of entertainment and computer products. The goal of Mustek is to supply high-quality, high-performance human-interface products at affordable price. The product portfolio of Mustek mainly consists of scanner, digital camera, DVD player, wireless LAN, notebook PC, and many others. Mustek Systems is headquartered in Hsin-Chu Science Park of R.O.C., with factories and offices in Europe, U.S., and mainland China.

Cirrus Logic and Cirrus are trademarks of Cirrus Logic, Inc.

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