6/25/2003 - iAnywhere Solutions, a subsidiary of Sybase, Inc. (NYSE:SY), announced that My AvantGo® software will be integrated into Windows Mobile 2003, the newest version of Microsoft software for Pocket PCs and Smartphones. These plans extend the companies’ long-term relationship and provide users of Windows Mobile software-based devices with out-of-the-box access to the popular My AvantGo service – including 2,500 channels of the world’s foremost news, weather, sports, entertainment and other content and applications.
"The My AvantGo service continues to be an important part of the Pocket PC and Smartphone user experience, complementing Pocket Internet Explorer with the ability for consumers to access thousands of mobile-optimized Web sites, whether offline or online," said Mary Rose Becker, group manager for the Mobile Devices Division at Microsoft Corp. "We are extremely pleased to integrate My AvantGo into Windows Mobile 2003 software, further extending this successful relationship."
"The inclusion of My AvantGo in Windows Mobile 2003 is the latest step in our collaboration with Microsoft to promote My AvantGo to the millions of Windows Mobile-based device users worldwide," said Neil Versen, senior director of My AvantGo at iAnywhere Solutions. "The enhancements made to Windows Mobile software will deliver an even more exciting and engaging experience to My AvantGo users."
According to James Cole, general manager of RollingStone.com, "New design options and devices make it possible to create greater interactivity and more visually appealing, richer mobile content than ever before. My AvantGo delivers an attractive demographic while new Windows Mobile-based devices provide the latest capabilities and a strong user base - they are the perfect combination for reaching our target audience." RollingStone.com, the authority on music and popular culture, delivers a channel on the My AvantGo service for the latest in music news, CD reviews and more.
In addition to providing valuable end-user content and applications on mobile devices, My AvantGo is the most attractive and scalable mobile solution for businesses interested in broadening and deepening their customer relationships. The My AvantGo service enables businesses to build brand awareness, acquire new customers, reduce customer care costs and generate incremental revenue through customized, interactive advertising, media and marketing campaigns designed for mobile users. My AvantGo uniquely delivers a robust mobile user experience, delivering content to consumers at their convenience – whether connected to a public wireless or Wi-Fi network or working offline.
About My AvantGo
My AvantGo delivers rich, personalized content and applications to mobile device users. Today, more than 2,500 major brands, including American Airlines, CNET, CNN and The New York Times, leverage My AvantGo to target a highly desirable demographic of over eight million registered users. To learn more about My AvantGo visit www.myavantgo.com.
About iAnywhere Solutions
iAnywhere Solutions, Inc. empowers the unwired enterprise with always available access to enterprise information. More than 12,000 customers worldwide, including 78 of the Fortune 100, rely on iAnywhere SolutionsTM industry leading database for mobile, embedded and small to medium sized business environments as well as the company’s mobile middleware and m-Business solutions. In addition, the company’s My AvantGo® service is one of the world’s largest mobile applications. iAnywhere Solutions is a subsidiary of Sybase, Inc. (NYSE: SY). Visit www.ianywhere.com for more information.
AvantGo, My AvantGo, the AvantGo logo, iAnywhere Solutions and iAnywhere are registered trademarks or trademarks of Sybase, Inc. or its subsidiaries.
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