6/6/2003 - OpenTV, one of the world's leading interactive television companies, and TechTV, the cable network available in 40 million households in the United States, announced that TechTV plans to launch interactive enhancements on three additional shows bringing the number of enhanced television programs on TechTV to six.
The upcoming interactive launches involve three TechTV programs: "Spy School", "Wired for Sex" and "Future Fighting Machines". "Spy School" gives you the lowdown on everything about espionage from surveillance to seduction, from bribery to brainwashing. The interactivity powered by OpenTV's Wink allows viewers to answer a quiz to see whether they're suited for the shadowy world of spies. The TechTV original series, "Wired for Sex", takes a look at how technology is changing how we interact with each other. The interactive enhancement offers viewers a sex IQ test. And "Future Fighting Machines" examines the latest innovations in military hardware, and its interactive enhancement allows viewers to get additional information on weapons that are profiled on the show.
Three TechTV programs have already been enhanced with an interactive overlay. They include "Fresh Gear", "X-Play", and "Robot Wars". The program "Fresh Gear" profiles all of the hottest new technology gadgets in the marketplace. The interactive enhancement powered by OpenTV's Wink provides a full listing of all the products profiled, along with a brief synopsis and ratings ("Sumi Picks") as determined by the program's host, Sumi Das. "X-Play" gives video-gamers tips, tricks, previews and reviews for games. The interactive enhancement called "Cheats and Tips" allows viewers to access additional shortcuts and game tips. "Robot Wars" is a tournament like no other, as robots use brute strength, weight and lightening-quick reactions to do battle. The interactive enhancement for this program is formatted more like an interactive sporting application providing viewers with key statistics and specifications on their favorite robots.
"TechTV's viewers are by nature very interested in new technology. They are highly inclined to interact with the program using their remote control and TechTV is dedicated to giving its viewers more control over their TV viewing experience," said John Gilles, Director of Interactive TV, TechTV. "From it's fully interactive channel, TechTVi, to the enhanced programs powered by OpenTV's Wink, to our VOD offering, TechTV is leading the way toward a future when TV viewers can watch what they want, when they want, and how they want. Adding interactive enhancements to all of TechTV's programming is a definite long-term goal for the network."
"OpenTV is thrilled to have a partner like TechTV who understands the value that program synchronous interactive enhancements can bring to the viewing experience, " said Bryan McGuirk, President, Advertising & Programming Sales, OpenTV. "We believe that interactivity increases time spent viewing, and that in turn increases ratings which ultimately increases revenue for the programming network via ad sales."
The interactive applications are based on a "master application" template conceived, designed and built by TechTV's in-house development team. The applications were authored using OpenTV's Wink Studio authoring tool and will be dynamically updated through TechTV's backend database-driven content management system.
TechTV will be exhibiting its interactive services at NCTA in Chicago at the TechTV Booth 1326 and OpenTV Booth 867.
TechTV is the cable network that showcases the smart, edgy, and unexpected side of technology. By telling stories through the prism of technology, TechTV intrigues viewers with everything from help and information to cutting-edge documentaries and outrageous late-night fun. TechTV viewers are highly interactive and passionate about engaging in the television experience and log a monthly average of 1.4 million unique visitors to TechTV.com. Owned by Vulcan Inc., TechTV is currently available in 40 million homes in the United States and distributes content to more than 70 countries.
One of the world's leading interactive television companies, OpenTV provides a comprehensive suite of technology, content, games, tools, applications, and professional services that enables cable and satellite network operators in over 60 countries to deliver and manage iTV services on all major digital TV platforms. OpenTV has Corporate Offices in San Francisco, California and Tulsa, Oklahoma, and regional offices in the United States, Europe and Asia/Pacific. For more information, please visit www.opentv.com.
OpenTV and the OpenTV logo are trademarks or registered trademarks of OpenTV, Inc. in the United States and other countries. PlayJam is a trademark or registered trademark of Static 2358 Holdings Limited or Static 2358 Limited in the United Kingdom and other countries.
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