Swapcom Helps Orange France Subscribers Access WAP, GPRS, MMS, Emails

6/4/2003 - Swapcom, leading European provider of mobile software systems, provides MyPhoneSettings, its remote handset configuration solution, to Orange France, the main telecom operator in France.

Configuring a mobile phone to access WAP, GPRS and MMS services or simply to consult emails while on the move often proved to be a difficult and cumbersome operation. First, users had to look for the appropriate menu in their handset, find out the right parameters and then manually enter them on their keypad. For mobile phones purchased SIM-free, the complex handset configuration was known to be one of the main obstacles for the take-off of mobile internet services.

Thanks to the software powered by Swapcom, Orange France now enables its customers to automatically and remotely configure their handset just by calling the operator’s customer care or by visiting Orange’s portal (www.orange.fr – section ‘mon mobile/configuration’). The user simply supplies basic information and selects the needed configuration (Standard WAP, WAP GRPS, MMS or email). After confirmation, he will receive an SMS which automatically parameters his mobile phone. The solution also enables Orange France customers to read and answer their personal emails directly from their mobile phones.

MyPhoneSettings is compatible with a wide range of handsets available on the market. This enables Orange France to provide all its customers a simple access to its multimedia mobile portal.

In concrete terms, Orange France monitors close to 20.000 new settings download monthly since the implementation of Swapcom's system in October 2002, a clear sign of a significant increase in new active users of interactive multimedia services.

Moreover, Orange France witnesses a reduction in time spent by its customer care agents solving handset provisioning problems, representing cost savings of close to 180 000 € monthly thanks to a decrease in calls.

MyPhoneSettings has been a real success with mobile operators worldwide. Like Orange France, our customers’ results and field experience are very enthusiastic. MyPhoneSettings’ goal to facilitate the access and boost the use of the new mobile data services is reached” precises Olivier Graëff, Swapcom CEO. "For Orange France and for Swapcom, this has been a highly successful operation."

About Swapcom
SWAPCOM (www.swapcom.fr), based in Lyon, France, is a leading European provider of software systems and services. Founded in 1999 by a team of telecommunications experts, is recognized today as a pioneer in SMS, EMS/MMS and Cell Broadcast technologies. Swapcom products enable telecom operators and services providers to design and upgrade mobile network services in order to conduct simple and reliable electronic commerce and communications on wireless devices.

Strategic partnerships with industry leaders such as Oracle, Gemplus, Sagem and NMS ensure its firm holds on emerging markets for innovative mobile applications. SWAPCOM is a member of the ETSI Association and 3GPP whose mission is to define European telecom standards on mobile telephone networks (GSM, GPRS, UMTS) and is also co-founder of the Cell Broadcast Forum. Swapcom is composed of 35 employees and has a sales office in Paris. http://www.swapcom.fr

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