Cirrus Logic Develops Digital Media Adapter Platform for Network Devices

5/9/2003 - Seeking to dramatically lower the barriers for enabling digital files to be shared on home networks or the Internet and streamed and displayed on a consumer electronics devices, Cirrus Logic, Inc. (Nasdaq: CRUS), Oregan Networks Ltd. and MSI (Micro-Star Int’l. Co., Ltd.) have developed a Digital Media Adapter platform. The platform is designed to allow consumers to exchange and view digital media content from a variety of network-connected devices as part of an integrated home entertainment experience.

The platform is designed for interoperability within a digital home framework being spearheaded by Intel Corp. and leading consumer electronics and PC manufacturers. The platform features a Cirrus CS7808 configurable audio/video entertainment processor, with middleware and application software from Oregan Networks. The platform is scheduled to be in production in summer 2003 by MSI, a leading Taiwanese ODM, and is offered to major OEMs for customisation, branding and distribution.

“With the increasing rise of cost-effective wired and wireless home networks, consumer electronics platforms are evolving rapidly to incorporate connectivity that tap into the wealth of rich media content available on internal home networks and the Internet,” said Jack Guedj, vice president of Marketing, Video Products, Cirrus. “Working with Oregan and MSI, the Digital Media Adapter platform gives Intel a robust, ready-to-market solution based on the Universal Plug and Play (UPnP) communications protocol. The Digital Media Platform, based on the Cirrus CS7808, dramatically lowers the barriers for consumers to access rich media content available on the home network and provide an enhanced entertainment experience.”

The platform receives digital audio/visual content in MPEG-1, MPEG-2, JPEG and MP3 formats, via a wired or wireless Ethernet connection. This content is then decoded by the media adaptor for display on a regular television. The devices may be provided with PC application software that enables content to be managed effectively, as well as performing transcoding from other popular formats such as MPEG-4, DivX and H.264 for display by the media adaptor.

“Intel is pleased to see products like the Digital Media Adapter platform providing consumers the ability to extend their digital media throughout the home,” said Bob Gregory, director of Advanced Initiatives with Intel Desktop Platforms Group. “UPnP technologies are a key foundation for device interoperability within the home and are widely supported by leading CE and PC OEMs.”

Reed Hinkel, vice president of Business Development for Oregan Networks, said, “Our platform is designed to work optimally with the UPnP standard for connectivity, which enables fully automatic discovery and presentation of content and services on any UPnP-enabled device within a home network. Regardless of whether the content is stored on a UPnP-enabled PC, digital video recorder, MP3 player or other CE device, the technology permits remote access, presentation and control of that content from any other UPnP supporting device within the home,” he added. “Oregan has integrated UPnP technology while maintaining a small software footprint and optimising performance for relatively low-powered embedded hardware platforms. This is critical for the success of this technology in the CE device market. Oregan’s middleware stack and Web-based user interface also enables OEMs to extend and customize their product with ease, providing effective product differentiation with a short time to market.”

Cirrus Logic, Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.

Oregan Networks Ltd.
Oregan Networks is a provider of end-to-end technology solutions for delivering interactive services to digital entertainment devices. Oregan provides embedded Web-browsing technology for TV-centric devices, along with turnkey solutions to network operators and service providers for delivery of content and applications via broadband Internet Protocol (IP) connectivity. Oregan operates from headquarters in London (U.K.) with branch offices in Austin (U.S.), Japan and Taiwan. More information about Oregan Networks is available at

Micro-Star Int’l Co., Ltd.
Founded in August 1986, MSI™ is a manufacturer of mainboards and add-on cards. In addition to the development in motherboards and graphic cards, MSI™ has continually design and manufacture several products such as Barebone Systems, Servers, Slim PC, CD-RW, DVD-ROM, CD-ROM, IA and wireless communication products. The company operates from headquarters in Taiwan, with subsidiaries and service centers located in the United States, Japan, Korea, Germany, U.K., France, Australia, Hong Kong and the Netherlands. For more information about MSI™, please visit the MSI Web site at

Cirrus Logic is a trademark of Cirrus Logic, Inc.

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