CSR's BlueCore Wireless Technology Powers BridgeCo Wireless Speakers

5/6/2003 - CSR (Cambridge Silicon Radio) has announced that it is delivering its BlueCore wireless technology to BridgeCo AG for its wireless speaker designs. BridgeCo is a leading supplier of entertainment network adapter (ENA) technology, which uses semiconductors and software to enable consumer electronics devices and PCs to communicate together. The wireless speaker design has been launched at the Microsoft Windows Hardware Engineering Conference (WinHEC) in New Orleans.

BridgeCo's simple reference designs for wireless speakers offer a combination of high performance signal processing and networking connectivity and provides manufacturers with the shortest time to market and lowest system cost implementation. The reference designs bring in BridgeCo's Entertainment Network Adapter (ENA) technology, which consists of embedded and secure software running on its DM1000 integrated network and signal processor. CSR's BlueCore technology has been selected for the designs to deliver high performance Bluetooth wireless connectivity.

The BridgeCo wireless speaker design includes MP3 decoding plus a built-in TCP/IP stack which, when paired with CSR BlueCore Bluetooth technology, turns a set of "traditional" speakers into a portable Internet radio. Now you can bring your PC's MP3 collection, as well as the entire world of Internet radio, out of your home office and into your living room, your bedroom, your garden, or anywhere else within the range of your wireless connection.

Eric Janson, worldwide vice president, marketing, CSR commented, "The Bluetooth protocol is a great fit for wireless audio applications such as Internet radio and MP3 playback. BridgeCo's QoS capabilities, combined with our industry leading BlueCore products, provide a low-cost, highly flexible platform for a variety of wireless consumer audio products."

"The broad range of our customers underscores the flexibility of BridgeCo's offering," said Christof Heidelberger, CEO of BridgeCo. "Manufacturers are already designing-in our innovative hardware and extensive software modules to consumer electronics, PC peripherals and professional audio products, allowing them to capture significant market share in their respective markets while propelling BridgeCo to its next level of growth."

Brian O'Rourke, Analyst, Converging Markets and Technologies for Reed/In-Stat added, "BridgeCo is truly at the leading edge of developing innovative products that will facilitate the next generation of home networking."

Demonstrations of these new generation speakers are on display at BridgeCo's booth at the WinHEC exhibition, Morial Convention Center, New Orleans, from May 5 through May 8, 2003. For further details, please visit www.bridgeco.net.

About CSR
CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range wireless communications, including BluetoothTM. The company's mission is to create the most highly integrated radio devices available, fabricated using standard CMOS technology, to provide its customers with the lowest cost of ownership of high quality digital radio. CSR was the first company in the world to offer a true single-chip Bluetooth solution with BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. In Q4 2001 CSR released BlueCore2, its second generation family, and offer developed hardware/software bundles for each of the fastest growing Bluetooth applications markets. Users can combine the chips with the CSR Bluetooth software stack to provide a fully compliant solution for data and voice communications or, used with an upper layer host software stack, CSR is able to offer a complete Bluetooth end-to-end solution.

CSR has a growing list of major international companies including Microsoft Corp, NEC, Toshiba, Samsung, Sony, Compaq, IBM, Fujitsu, LG, ALPS, TDK, 3Com, Mitsumi, Siemens and Motorola, who have already used CSR's BlueCore in the development of a range of Bluetooth products. In fact, 70 percent of available pre-qualified modules, as listed on the qualified products page of the Bluetooth Special Interest Group (SIG) web site, feature BlueCore and it is in 60 percent of all qualified Bluetooth v 1.1 enabled end product designs.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark. More information about CSR can be found at www.csr.com and the CSR partner web site www.btdesigner.com. More information about Bluetooth can be found on the SIG web site at www.bluetooth.com.

About BridgeCo
BridgeCo AG is a leading supplier of entertainment network adapter (ENA) technology - semiconductors and software that enable consumer electronics devices and PC's to communicate together, addressing consumer needs for anytime, anywhere entertainment. The ENA provides a variety of standards-based network connectivity and signal processing solutions for audio/video receivers, musical instruments, multimedia loudspeakers, and digital video devices such as set-top boxes, DVD players/recorders, and television sets.

Founded in February 2000 and based in Zurich, Switzerland, BridgeCo is privately held with investments from Benchmark Capital, Earlybird, Infineon Ventures, and Intel Capital. For more information please visit www.bridgeco.net

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