e-SIMís RapidPLUS Enables TCL Mobile to Customize Handsets Interface

5/2/2003 - e-SIM (NASDAQ:ESIM.OB), a leading provider of MMI solutions for electronic products, announced that TCL Mobile Communication, a powerful, high-tech joint venture member of China's largest manufacturer of electronic devices - TCL Holdings Co., Ltd., has licensed RapidPLUS technology incorporated in Motorolaís (NYSE: MOT) i.250 2.5G Innovative Convergence Platform. The i.250 platform is a comprehensive silicon-to-software solution for 2.5G GSM/GPRS wireless handsets.

TCL Mobile will use RapidPLUS to quickly customize the MMI of i.250-based handsets and swiftly deploy products with the customized features.

As part of this agreement, TCL Mobile licensed the RapidPLUS CODE development and code generation tool, as well as its State Machine Runtime Engine, which will be incorporated in each of its handsets.

RapidPLUS technology enables TCL Mobile and other Motorola customers to save significant development time and costs and enables the development of derivative platforms and implementation of changes with minimal effort. In addition, simulations created with RapidPLUS can be used by TCL Mobile to facilitate demonstration, marketing, training and customer support activities as well.

TCL Mobile Communication Co., Ltd. is a member of TCL Communication Industrial Group which belongs to one of the largest producers of electronic devices in China - TCL Holdings Co., Ltd. TCL Mobile is a hi-tech joint venture committed to R&D, manufacturing and sales of mobile terminal products, and, along with other Chinese mobile phone manufacturers, is greatly supported by the State Development Planning Commission and the Ministry of Information Industry (MII). In 2001, TCL Mobile reported cell phone sales of 1.5 million units, with $36 million in revenue. More information on TCL Mobile is located on the World Wide Web at www.tclmobile.com.

About e-SIM
Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) e-SIM, Ltd. is a major provider of MMI (Man-Machine Interface) solutions for electronic products. e-SIMís MMI solutions are used by a wide range of wireless and electronic consumer goods manufacturers as well as by makers of aerospace and military equipment.

e-SIMís RapidPLUSTM line of software products enables product designers and engineers to expedite the concept-to-market life cycle of products by easily creating simulated computer prototypes that are fully functional, and generating code from them to be used in the actual product. e-SIM's proprietary technology enables the creation and distribution of electronic LiveManuals, which are "virtual products" that look and behave like real products, over the Internet.

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