5/2/2003 - Taking full advantage of the rapid adoption of its new product portfolio, Altera Corporation (NASDAQ: ALTR) signed an agreement with Future Electronics of Montreal, Canada to act as its second distributor in North America. Chosen for its strength in demand creation in a broad array of markets, Future complements Altera's corporate strategy to widen the reach of programmable logic technology beyond traditional markets and applications.
"The addition of the world's best programmable solutions to our product line gives our customers in North America access to a competitive edge that will drive future success," said Stephen Segal, Office of the CEO at Future Electronics. "We are looking forward to joining forces with the Altera team to expand the reach of programmable logic and make immediately available all the advantages and benefits of this technology."
Manufacturers of electronic systems that touch our daily lives today are on the constant look out for a risk-free alternative to traditional ASICs and are turning to proven, reliable programmable technology for both time-to-market and time-in-market advantages. System architects in the digital consumer, storage networking, industrial automation, wireless and wire line communications markets all stand to benefit from the flexibility and efficiencies that programmable logic technology inherently delivers.
"Programmable logic technology is quickly encroaching on what used to be ASIC territories, presenting huge opportunities for Altera," said George Papa, senior vice president of global sales at Altera. "Future's strength and access to both traditional and non-traditional FPGA and CPLD markets, combined with Altera's new, powerful product portfolio, is the one-two punch that will propel the design win momentum we are currently enjoying."
Celebrating its 20th anniversary this year, Altera Corporation (NASDAQ: ALTR) is the world's pioneer in system-on-a-programmable-chip (SOPC) solutions. Combining programmable logic technology with software tools, intellectual property, and technical services, Altera provides high-value programmable solutions to approximately 14,000 customers worldwide. More information is available at www.altera.com.
About Future Electronics
Future Electronics, a global leader in electronics distribution, ranks 3rd in component sales worldwide. Founded in 1968, the company has emerged as one of the most important entities in the electronics distribution industry and today, is recognized around the globe as one of the industry's most innovative organizations. This position is built upon Future's commitment to maintain close business partnerships with both suppliers and customers, coupled with the strength of its commercial and technical competencies through all stages of the design-production cycle. The company employs 5,000 employees in 155 offices in 35 countries around the world. Future Electronics' web site can be accessed at www.FutureElectronics.com.
Altera, The Programmable Solutions Company, the stylized Altera logo, specific device designations and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S. and other countries.
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