5/1/2003 - Hong Kong CSL Limited (CSL), a leading mobile operator in Hong Kong, has added new personalized features to enhance its popular RingMasterTM Service. This service, a first for GSM mobile services, is now deployed on WiseSpot (Hong Kong) Limited's WiseRing platform, a network-based personalized value-added services system that uses technology from NMS Communications (Nasdaq: NMSS), trusted supplier of communications products and services.
First launched in January 2003, CSL's RingMaster is now offering a series of innovative features to make mobile communication even more personalized. In addition to replacing the standard "ring ring" connecting tone with different music clips, voice messages, sound effects, or a combination of all three, customers can choose their connecting tones by caller identification and even record their own greetings.
"We place great importance on offering our customers relevant and innovative services," said Dr.Tony Seeto, Director of Mobile Business Development at CSL. "We bring another first to Hong Kong by enabling our customers to add caller-dependent music rings and self-recorded greetings to our RingMaster Service. We selected the WiseRing personalized value-added service platform for its technology and architecture, which gives us greater flexibility in service design as well as better system scalability while not compromising performance and reliability. The platform will surely provide CSL with added competitive advantage as we continue to develop new personalized services to keep our customers at the forefront of mobile communications."
"Our personalized value-added services platform is a one-of-its-kind solution that enables operators to offer network-based, handset- and device-independent services to their subscribers. Built on NMS' proven technology, WiseRing features WiseSpot's unique memory management that offers unsurpassed processing capabilities and reliability to handle high traffic volumes while requiring minimal trunk resources," said Garrick Ng, WiseSpot's Chief Technology Officer. "CSL wanted a scalable and robust solution that could be incorporated into their network quickly for fast time-to-market. To meet their demands, NMS was our technology partner of choice from the start to compliment WiseSpot's experience and expertise in telecom applications. We are pleased that WiseRing met those requirements and proved its superiority."
WiseSpot's WiseRing personalized value-added services platform is based on NMS' Convergence GenerationTM (CG) 6100c and TXTM Series system building blocks. The CG 6100 provides a cost-effective platform that offers unmatched capability for mixed media types to service a wide range of voice and signalling applications. NMS' TX Series provide powerful and flexible hardware for a variety of Signaling System 7 (SS7) applications. SS7 is often used as the signalling protocol for voice over Internet Protocol (VoIP) gateway applications, wireless infrastructure, and for a wide variety of enhanced services such as WiseSpot's WiseRing services.
CSL is a pioneer in the mobile communications market in Hong Kong. The Company launched its mobile services in 1983, and today operates a world-class GSM/Dual Band network through its mobile brands: 1O1O and One2Free. Pioneer to introduce HSCSD, GPRS and MMS, the Company is also committed to deploying cutting-edge technologies and building a world-class 3G infrastructure after being awarded a 3G Mobile Service Licence in Hong Kong in 2001. CSL is 100% owned by Telstra. For more information about CSL, visit http://www.hkcsl.com.
WiseSpot, a telecommunication application provider based in Hong Kong, was founded in 2001 by a team of information technology and telecommunications professionals with extensive experience in telecom switching protocol, mobile device deployment, telecom service operation and service development. The company offers a wide range of interactive and innovative solutions to fixed and mobile operators, service providers and blue-chip multi-national corporations. For further information, please visit http://www.wisespotgroup.com.
About NMS Communications
NMS Communications (Nasdaq:NMSS) helps its customers increase revenues and returns on investments by rapidly deploying new carrier-grade communications products and services. Every telecom operator and communications equipment provider on the Global Fortune 50 list relies on NMS Communications for technology-leading products and services, including system building blocks, systems, consulting, and support. Visit www.nmscommunications.com for more information.
NMS Communications, Convergence Generation, and TX Series are trademarks of NMS Communications Corporation.
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