4/24/2003 - A new My AvantGo® survey identifies which travel services its PDA users most want to carry in their pockets when they hit the road. The survey, conducted entirely via mobile devices, finds that travelers are most interested in mobile access to flight delay alerts, airline schedules, driving directions, weather updates and airport maps. Mobile device users also expect no slowdown in their highly mobile lifestyle, continuing frequent travel for both business and pleasure.
"By their very nature PDAs are an indispensable tool for travelers, delivering critical information when it is most needed, even en route to the airport," said Neil Versen, senior director of My AvantGo at iAnywhere Solutions. "With this latest survey, we sought to identify consumer travel and purchasing preferences to help our customers in the travel sector best plan and provide services for the My AvantGo user base."
Results of the recent My AvantGo Travel Survey show that travel decisions are primarily driven by price, followed by schedule, convenience and frequent flier accounts. Online travel has grown so popular and convenient that nearly a third of respondents report that they purchased 100 percent of their travel online last year. The survey also found that more than 65 percent of survey participants would be interested in receiving travel discounts on their PDAs, while 67 percent desire flight delay notifications via mobile device. Driving directions, weather, flight schedules, flight status and airport maps also top PDA wish lists.
According to survey results, American Airlines, Continental and United are the most frequently flown airlines among respondents. Respondents also indicated that their most popular hotel destinations are Marriott Hotels & Resorts, Holiday Inn Hotels & Resorts and Hilton. In the rental car category, respondents identified Hertz as the most popular rental car agency for purchases, with Avis and Budget close behind.
My AvantGo offers popular travel channels from leading airline carriers, global travel organizations, travel content providers and online booking agents. Earlier this month, My AvantGo expanded its travel section with the launch of an American Airlines channel – providing customers with wireless access to flight schedules, Admiral’s Club locations, AAdvantage Travel Awards Program details, and exclusive Net SAAver fares directly from a handheld. The new channel was recently honored with an Excellence in Interactive Marketing Award from DFW Interactive Marketing Association for Most Effective Wireless Campaign on Mobile Devices. My AvantGo’s unique multi-platform capabilities deliver immediate access to travel-related information users need, when and where they need it most.
About the My AvantGo Travel Survey
The 2003 Mobile Travel Survey is based on responses from 1,058 My AvantGo users. The self-administered survey was completed over a two-week period in April 2003 and delivered on mobile devices via the My AvantGo service. Respondents were self-selecting. To receive a copy of the survey results please e-mail firstname.lastname@example.org.
About My AvantGo
My AvantGo delivers rich, personalized content and applications to mobile device users. Today, more than 2,500 major brands, including American Airlines, CNET, CNN, General Motors and The New York Times, leverage My AvantGo to target a highly desirable demographic of over eight million registered users. To learn more about My AvantGo visit www.myavantgo.com.
About iAnywhere Solutions
iAnywhere Solutions, Inc. empowers businesses with always available access to enterprise information. More than 10,000 customers worldwide, including 78 of the Fortune 100, rely on iAnywhere SolutionsTM industry leading mobile, embedded and workgroup databases, mobile middleware and m-Business solutions. In addition, the company’s My AvantGo® service is one of the world’s largest mobile applications. iAnywhere Solutions is a subsidiary of Sybase, Inc. (NYSE: SY). Visit www.ianywhere.com for more information.
AvantGo, My AvantGo, the AvantGo logo, iAnywhere Solutions and iAnywhere are registered trademarks or trademarks of Sybase, Inc. or its subsidiaries. ® indicates registration in the United States of America.
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