Swapcom Messaging Solution Powers Mobile Personalization Services

4/18/2003 - Telefuture officially announces it has selected the 'Multimedia Mobile Gateway' (MMG) to deploy its premium and mobile personalization services in Northern Europe. The 'Multimedia Mobile Gateway' is a messaging solution developed by Swapcom, a leading European provider of mobile software systems.

Telefuture provides interactive telecommunication services such as chat, dating, call & win, SMS & win, logos, (polyphonic) ringtones, voicemails, voicecards, java games, voting and more. As a service provider, Telefuture needed to exchange multimedia messages with wireless networks, such as Premium SMS and soon MMS. To that end, Swapcom has equipped Telefuture with a best-of-breed messaging platform, enabling quick and secure connection to mobile infrastructures for the delivery of messages (SMS, MMS, e-mail, WAP Push etc.)

Multimedia Mobile Gateway connection interfaces enable service providers to simply exchange messages with cellcos networks using standard internet protocols, without the need to implement complex telecommunication protocols. Since it is based on a modular and future-proof architecture, the MMG enables Telefuture to quickly implement high revenue generating-solutions on its platform. It also enables Telefuture to focus on its business of providing innovative consumer applications, without being confronted directly with heterogeneous and rapidly evolving communication formats and protocols.

"Swapcom's MMG is the best choice for Telefuture because we are confronted with high volume messaging requirements on a daily basis. Moreover, we deeply trust Swapcom's technological experience and product quality" says Mr Arthur de Lange, Manager of Telefuture Netherlands.

"In fact, MMG is a reliable, high-performing and future-proof messaging platform which is a perfect fit both for companies starting in the SMS or MMS business as well as established messaging services providers. This turn-key solution enables a quick roll-out of Premium and Bulk SMS services and is already compliant with the future needs of our customers, such as MMS, WAP Push and Cell Broadcast message dispatch, thanks to its plug-in architecture." says Ruth Stockinger, Swapcom Northern Europe Sales Manager.

About Swapcom
SWAPCOM (www.swapcom.fr), based in Lyon, France, is a leading European provider of software systems and services. Founded in 1999 by a team of telecommunications experts, is recognized today as a pioneer in SMS, EMS/MMS and Cell Broadcast technologies. Swapcom products enable telecom operators and services providers to design and upgrade mobile network services in order to conduct simple and reliable electronic commerce and communications on wireless devices.

Strategic partnerships with industry leaders such as Oracle, Gemplus, Sagem and NMS ensure its firm holds on emerging markets for innovative mobile applications. SWAPCOM is a member of the ETSI Association and 3GPP whose mission is to define European telecom standards on mobile telephone networks (GSM, GPRS, UMTS) and is also co-founder of the Cell Broadcast Forum. Swapcom is composed of 35 employees and has a sales office in Paris.

About Telefuture
Telefuture (www.telefuture.nl) is a leading player in Holland and Belgium in offering vocal- and SMS Premium services using IVR and SMS Platforms directly connected to telecommunication networks. Telefuture references include leading internet portals, premier league football clubs, major artists, national private broadcasters, and national and regional publishers. Applications include Dating & Chat, Call / SMS and Win, Mobilefun (logos, ringtones, voicemails, voicecards, java games), IVR Internet Access, SMS Internet Access and Voting. Telefuture is composed of 50 employees and has offices in Rotterdam and Brussels.

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