American Business Awards Honors Microchip with Finalist Selection

4/11/2003 - Microchip Technology, a leading provider of microcontroller and analog semiconductors, was named a finalist in the Best Sales Organization category for the American Business Awards.

Hailed as "the business world's own Oscars" by the New York Post (September 22, 2002), The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace.

Nicknamed the SteviesTM for the Greek word "crowned," the awards will be presented at a nationally broadcast show on Wednesday, April 30, at the Sheraton New York Hotel & Towers in New York City. The ceremony will be hosted by Charles Osgood, host of CBS News Sunday Morning and commentator for the CBS Radio Network, and will be broadcast nationwide on radio, and worldwide via the Internet, by Business TalkRadio.

Microchip is currently the second largest supplier of 8-bit microcontrollers in the world, based on unit shipments, according to Gartner Dataquest. Microchip has been gaining market share in its microcontroller business for the past twelve years, moving from the 20th position in 1990 to the 2nd position since 1997.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie winners from among the finalists. The Board includes business luminaries such as Rich Karlgaard, publisher of Forbes, Bruce Nelson, chairman & CEO of Office Depot, marketing gurus Don Peppers and Martha Rogers, Anthony Robbins, chairman & CEO of The Anthony Robbins Companies, Drew Schutte, publisher of Wired Magazine, Jeffrey Tarr, chairman & CEO of Hoover's Inc., Sam Reese, president and CEO of Miller Heiman, and Donald Trump, chairman, president and CEO of The Trump Organization.

The elegant Stevie trophy was designed by R. S. Owens, the same company that makes the Oscar and the Emmy.

About Microchip Technology
Microchip Technology Inc. manufactures the popular PICmicro® field-programmable RISC microcontrollers, which serve 8- and 16-bit embedded control applications, and a broad spectrum of high performance linear and mixed-signal, power management and thermal management devices. The Company also offers complementary microperipheral products including interface devices; microID® RFID devices; serial EEPROMs; and the patented KEELOQ® security devices. This synergistic product portfolio targets thousands of applications and a growing demand for high-performance designs in the automotive, communications, computing, consumer and industrial control markets. The Company's quality systems are ISO 9001 (1994 version) and QS9000 (1998 version) certified. Microchip is headquartered in Chandler, Arizona with design facilities in Mountain View, California and Bangalore, India; semiconductor fabrication facilities in Tempe and Chandler, Arizona; Gresham, Oregon and Puyallup, Washington; and assembly and test operations near Bangkok, Thailand. Microchip employs approximately 3,350 people worldwide and has sales offices throughout Asia, Europe, Japan and the Americas. More information on the Company can be found at

About The American Business AwardsSM
A celebration of great performances in the workplace, The American Business Awards are the first national, all-encompassing business awards program. Honoring companies of all types and sizes and the people behind them, the Awards recognize outstanding leadership, innovation, perseverance, creativity, teamwork, and integrity through more than 40 categories. The first American Business Awards nicknamed The SteviesTM from the Greek word for "crowned" - will be presented at an awards show in New York City on April 30. The program is overseen by a Board of Distinguished Judges & Advisors, which includes leading business executives, authors, and academics. Sponsors of the 2003 American Business Awards include BusinessTalkRadio, DHR International, Empire Media, Forbes, Hoover's Online, Inc. Magazine, Miller Heiman, Selling Power Magazine, and Wired Magazine.

The Microchip name and logo, PIC, PICmicro, microID and KeeLoq are registered trademarks of Microchip Technology Inc. in the USA and other countries. The Stevie award is a trademark of Stevie Awards Inc.

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