Avnet Applied Computing Selected as Sun's OEM Channel Development Partner

4/11/2003 - Sun Microsystems, Inc. announced that Avnet Applied Computing in Europe, a distributor of high technology products, has been appointed as Sun's original equipment manufacturer (OEM) Sales Channel Development Partner (OEM-CDP). Helping turn the channel's focus to the entire array of Sun's OEM products, procedures and practices, Avnet Applied Computing's new status marks the first time Sun has dedicated an OEM-CDP to a very broad product portfolio that will include boards, components, and Sun systems and storage.

The primary goal of the OEM-CDP designation is to provide OEMs with a CDP that is fully dedicated to the OEM marketplace. The appointment of Avnet Applied Computing helps Sun improve the OEM channel by focusing dedicated programs and sales engagement processes with Sun partners, and expanding the mix of Sun products used in OEM applications.

"Avnet Applied Computing focuses on providing design, integration and production services to developers of application specific computing solutions. Target customers for this business unit include OEM/embedded systems manufacturers that require services such as product prototyping, configuration and logistic services," said Martin Grzebellus, general manager, Avnet Applied Computing Solutions. "Avnet Applied Computing Solutions' strategic lines are engaged in the fields of communication, displays, embedded systems, storage and operating systems licences. PC-based systems, PCI, CompactPCI, VME, mezzanine cards and displays from various industry leading vendors enable us to build application-specific systems according to customers' needs, in line with OEM sales strategic direction. We are confident that the knowledge and expertise of our sales and field engineering teams, coupled with our logistics and fulfillment capabilities, will be effective in winning designs and gaining market share for Sun in the OEM space," Grzebellus continued. "Our strong presence in the OEM account base market should bring substantial incremental revenue to Sun, complementing their major emphasis on winning in the OEM marketplace."

As a designated Sun OEM-CDP, Avnet Applied Computing provides a one-stop European-wide service, providing design, integration and production services to developers of application-specific OEM solutions.

Avnet Applied Computing, with its focused network of established suppliers, provides an in-depth understanding of Sun technology and products that can be applied to customers' specific needs and requirements. "By naming such a well-established distributor as Avnet Applied Computing to our CDP list, Sun is further strengthening its commitment to generating greater revenues from the OEM marketplace," said Cheryl Cook, director of CDPs for Sun Microsystems. "This is a significant step toward Sun's goal of expanding its business in the OEM market by providing a CDP that is dedicated 100 percent to the OEM marketplace."

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