My AvantGo Expands Mobile Channel Offering with American Airlines

4/10/2003 - The My AvantGo travel section soars to new heights with the most up-to-the-minute flight schedule and loyalty program information for frequent fliers. My AvantGo expands its mobile channel offering, unveiling a new mobile Website from American Airlines. My AvantGo channels enable companies to extend their marketing efforts to more than eight million registered mobile users worldwide.

Through My AvantGo’s mobile capabilities, customers have immediate access to the travel-related information they need, when they need it, regardless of their location – at home, work, in the airport, or while traveling. The American Airlines M-Business Channel is a mobile Website that provides customers with wireless access to flight schedules, important contact numbers, Admiral’s Club locations and AAdvantage Travel Awards Program details using Pocket PC and Palm OS handheld devices.In addition, customers can subscribe to American's exclusive Net SAAver fares directly from their handheld devices. Travelers can sign up for the free service at

"At American, we are committed to providing a variety of ways to access up-to-date airline information. In addition to the many wireless features already provided on, our new My AvantGo channel delivers flight schedules according to customer preference right into the palms of our most frequent travelers," said Rob Britton, managing director of advertising at American Airlines. "For those customers who rely on their PDA as an information resource, My AvantGo is one way to receive flight schedules, access Admirals Club locations, and tap into important contact numbers while traveling."

"More and more, companies are recognizing that mobile marketing channels can help to reach customers exactly at the time when they are in need of information," said Neil Versen, senior director of My AvantGo at iAnywhere Solutions. "Companies with customer loyalty like American Airlines pride themselves on providing the highest levels of customer care. Launching M-Business Channels helps to deepen and extend customer relationships."

About My AvantGo
My AvantGo delivers deliver rich, personalized content and applications to mobile device users. Today, more than 2500 major brands, including American Airlines, CNET, CNN, General Motors and The New York Times, leverage My AvantGo to target a highly desirable demographic of over eight million registered users. To learn more about My AvantGo visit

About iAnywhere Solutions
iAnywhere Solutions, Inc. empowers businesses with always available access to enterprise information. More than 10,000 customers worldwide, including 78 of the Fortune 100, rely on iAnywhere Solutions industry leading mobile, embedded and workgroup databases, mobile middleware and m-Business solutions. In addition, the company’s My AvantGo service is one of the world’s largest mobile applications. iAnywhere Solutions is a subsidiary of Sybase, Inc. (NYSE: SY). Visit for more information.

AvantGo, My AvantGo and the AvantGo logo are registered trademarks or trademarks of Sybase, Inc. or its subsidiaries. indicates registration in the United States of America.

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