Green Hills Software Names New Director of Strategic Partnerships

4/10/2003 - Green Hills Software, Inc., the technology leader in real-time operating systems and embedded software, announced that Charlie Ashton has joined Green Hills Software as director of Strategic Partnerships. In his new role, Mr. Ashton will spearhead the identification of new business opportunities for Green Hills Software's custom engineering products and services. These include optimized code generators, architecture support packages, application porting, performance tuning, middleware and innovative advanced technology.

Prior to joining Green Hills, Ashton was director of Business Development for Intrinsity, Inc., a high-performance embedded microprocessor supplier in Austin, Texas. In this role he established and drove Intrinsity's relationships with wireless infrastructure equipment suppliers worldwide. Before joining Intrinsity, he held various management positions with responsibility for systems and software development at Cirrus Logic, Inc., Motorola, Inc. and Dell Computer Corporation.

"I'm delighted about this opportunity to help Green Hills grow to the next level of industry leadership," said Ashton director of Strategic Partnerships of Green Hills Software. "Having partnered with Green Hills on several programs in the past, I know that their compiler, debugger and operating system technology is the best in the business. That's what makes this opportunity really exciting."

Green Hills Software's engineering services provide semiconductor manufacturers with compilers, MULTI IDE, INTEGRITY RTOS and advanced development tools support for both old and new CISC, RISC, and DSP architectures, as well as application porting to INTEGRITY and application performance tuning. Green Hills also provides application porting services through which developers can switch to Green Hills Software's royalty-free RTOS, INTEGRITY, allowing companies to eliminate royalties from their manufacturing costs.

"Charlie Ashton will enable us to bring our technology and expertise worldwide," said Craig Franklin, vice president of Advanced Products and Professional Services for Green Hills Software. "Charlie will supercharge our entire team with his outstanding industry experience, contacts and deep understanding of the embedded market."

More on Green Hills Software
Founded in 1982, Green Hills Software Inc. is the technology leader for real-time operating systems and software development tools for 32- and 64-bit embedded systems. The royalty-free INTEGRITY RTOS, compilers, MULTI and AdaMULTI Integrated Development Environments and Green Hills Probe, offer a complete development solution that addresses both deeply embedded and maximum reliability applications. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. For more information on Green Hills Software products, call 805-965-6044, email or visit us on the web at

Green Hills Software, the Green Hills logo, MULTI and INTEGRITY are registered trademarks. Green Hills Probe is a trademark of Green Hills Software Inc.

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