M-Systems Expands with Three New U.S. Representative Partners

4/3/2003 - M-Systems (Nasdaq: FLSH), a leader in flash-based data storage products, announced the addition of three U.S.-based representative companies to its worldwide sales network for Fast Flash Disk (FFDTM) products. Electronic Manufacturers' Agents (EMA), NewTec Reps and West Coast Reps (WCR) will sell M-Systems IDE and SCSI flash disk products, which are designed to provide mission-critical storage to defense and aerospace markets.

EMA has been a manufacturers representative in the southeast for the past 29 years. "We are always looking for new technologies to support the demanding requirements of our customers," said Joseph Sandusky, president of EMA. "We feel the addition of M-Systems to our product offering will accomplish this for us, as well as being very complimentary and synergistic to our existing lines. We are looking forward to long and very profitable relationship with M-Systems."

M-Systems and NewTec Reps will work together to target the Washington D.C. area. "M-Systems' FFDs will fit in well with our existing embedded products and our overall strategy to offer quality products and support to the DOD/Government community," said Tony Cestone, manufacturer's representative for NEWTEC.

According to Walter C. Reynolds, president of WCR, "M-Systems' FFD products are an excellent addition to our product portfolio. The majority of our time is spent at the engineering level or 'design-in stage' where we assist our customers in selecting products to meet their application requirements. Our customer base will yield many opportunities for the application of the excellent and innovative products offered by M-Systems."

"EMA, NewTec and WCR have a good record of success within the market segments that we want targeted for our IDE and SCSI products," said Ofer Tsur, marketing manager for M-Systems. "Enhancing our sales channels for the U.S. defense, and aerospace markets will enable M-Systems to increase sales of its IDE/SCSI solid-state disks to those markets. EMA, NewTec and WCR are ideal partners for M-Systems."

About M-Systems' IDE/SCSI Flash Disk Products
M-Systems offers a complete line of solid-state flash disk products in 2.5-inch IDE, 2.5-inch Narrow SCSI, 3.5-inch Narrow SCSI, and 3.5-inch Ultra-Wide SCSI form factors. For more information, please visit the FFD section of M-Systems' web site at www.m-sys.com/content/products/FFDfamilyPage.asp.

About M-Systems
M-Systems (Nasdaq: FLSH) is a leader and innovator of flash-based data storage products known as flash disks. M-Systems' flash disks provide the functionality of a mechanical hard drive in a silicon chip. M-Systems' products are based on its patented TrueFFS® technology and target applications in a vast array of markets, including connected devices, mobile and telecom. M-Systems' products include the DiskOnChip®, DiskOnKey® and Fast Flash Disk (FFDTM) product families. For more information, please contact M-Systems at www.m-sys.com.

About Electronic Manufacturers' Agents (EMA)
EMA is an authorized manufacturers' representative focusing on system level products and electronic components, covering the entire southeast including Florida, Alabama, Georgia, Mississippi, Tennessee, South Carolina and North Carolina. For more information, please contact EMA at: http://www.emasales.com/.

About NewTec Reps
NewTec Reps is a Manufactures Representative firm serving Maryland, Virginia and Washington D.C. area, specializes in providing commercial off-the-shelf (COTS) solutions for Industrial and the defense markets. For more information, please contact NewTec Reps at: http://www.newtecreps.com/.

About West Coast Reps (WCR)
West Coat Reps, based in southern California with five satellite offices serving California, Nevada and Hawaii, has been representing manufacturers of products designed to satisfy needs of commercial and factory automation markets and the defense for shipboard, airborne, and ground-mobile applications for nearly 20 years. For more information, please contact West Coast Reps at: www.westcoastreps.com/html/frame.html.

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