Texas Instruments Expands Presence and Leadership in China's Exploding DSL Market

3/27/2003 - China presents the largest growth opportunity in the DSL market. Texas Instruments Incorporated (TI) (NYSE: TXN), the number one chipset provider for China's DSL central office (CO) manufacturers, has recently increased its regional presence to support the explosive growth of broadband in China and Asia. TI has hired a marketing director to oversee TI's Asian customers and provide more regional marketing support for TI's DSL solutions. In addition, TI is increasing technical resources to provide customer service and design support for OEMs (original equipment manufacturers) and ODMs (original design manufacturers) using TI solutions.

"TI sees China as a strategic opportunity for us in the DSL market. We are dedicated to delivering the highest performance and robust interoperability in DSL solutions to Asian manufacturers. Today, our leading technology and integrated chipsets are shipping in millions to the world's leading suppliers in the U.S., Europe and China," said Marc Van Wonterghem, director of marketing, Asia-Pacific for TI's DSL business unit. "The increase of TI's DSL design, customer service and manufacturing support team will enable central office and CPE manufacturers in China and Asia to speed their time-to-market for new DSL designs and products."

TI Brings Worldwide Leadership and Expertise to Asia
In its seventh year in the DSL business, TI provides Asian manufacturers with the most interoperable and widely deployable end-to-end DSL solutions. TI is the leading technology provider for ADSL in Europe and provides DSL technology for the top two CPE manufacturers in North America, Efficient Networks and Westell. Combining its successful history in DSL markets worldwide with continuous investment in research and development, TI is ideally positioned to deliver Chinese manufacturers high performance, highly interoperable CO and CPE DSL solutions.

In addition, with involvement in DSL standards and in-house 802.11 wireless networking and voice over IP technology, TI is driving future DSL enhancements like ADSL2 and ADSL2+ and integrated 802.11 features into DSL platforms.

See TI at China DSL
Along with new leadership and increased technical resources, TI is dedicated to its involvement in China´s DSL community. As the lead sponsor of China DSL 2003, March 26 and 27 in Beijing, P.R.C., TI will deliver three presentations, including a keynote address from Greg Jones, worldwide general manager of TI´s DSL Business Unit, about the driving forces behind DSL growth. For more information on TI´s presence at China DSL see www.ti.com.cn/chinadsl/

About Texas Instruments DSL
Texas Instruments provides customers low-power, high-density DSL infrastructure solutions and the building blocks for a variety of DSL CPE including bridges, routers, voice-enabled and 802.11-enabled solutions for local loop deployments. Leveraging the company´s history of innovation in DSL technology development, interoperability testing, customer support and manufacturing capabilities, TI enables customers to meet the requirements of operators worldwide. TI´s DSL business is part of TI´s comprehensive portfolio of broadband solutions including cable modems, Voice over Internet Protocol (VoIP) gateways, carrier infrastructure, and 802.11 wireless networking.

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