Infiniti Drives My AvantGo Mobile Users to Final Four

3/21/2003 - College playoffs are here and mobile device users won’t miss a dunk thanks to Infiniti, the luxury division of Nissan North America, Inc., and sponsor of this year’s My AvantGo® College Hoops channel. Back by popular demand, the 2003 Infiniti College Hoops mobile website provides all of the exciting NCAA Men’s Division I tournament action, delivering game-day information directly to users’ handheld devices – wirelessly or offline via synchronization with a personal computer.

The Infiniti College Hoops channel provides mobile users with ESPN Sports Ticker top news, the latest scores, schedules and bracket information, so they can stay current with the college basketball tournament even when they are away from their TVs and computers. Co-developed with OMD/TBWA Chiat Day/ Tequila Advertising Agencies, the mobile website is also designed to build awareness for the Infiniti FX45, Infiniti’s new premium crossover sport utility vehicle. For those new to the FX45, the mobile site features an interactive dashboard, where pop-up windows provide detailed information about the vehicle’s functionality.

"My AvantGo is an innovative medium that allows Infiniti to deliver valued content to its target consumers. Infiniti’s customers are tech-savvy busy professionals who need to stay connected. We believe the College Hoops Channel is an efficient and intriguing way to help Infiniti’s consumers get the latest game stats while they learn about the new FX45," Warren Schaffer, Director of Strategy-Infiniti at OMD, the global media company of Omnicom.

By sponsoring the College Hoops channel, Infiniti is taking an innovative marketing approach to reaching customers via an exciting, new medium that puts information about products and services literally in the palms of customers’ hands. With proven results and a highly desirable demographic of 24-54 year-old males, My AvantGo enables Infiniti to reach a captive and engaged audience in an uncluttered advertising environment at a fraction of traditional advertising print and broadcast costs. Infiniti’s decision to launch the 2003 College Hoops channel was based on the outstanding results it experienced with a previous My AvantGo mobile advertising campaign debuting the G35.

"Enthusiasm for college basketball overtakes the U.S. in March and Infiniti is taking advantage of that excitement among our target audience to debut its new FX45," said Neil Versen, senior director of My AvantGo sales and business development. "By putting the latest tournament action directly onto people’s devices, Infiniti is meeting an information need, as well as building brand awareness and interest for its new vehicle. We are pleased to be working with great brands like Infiniti to push the mobile marketing solutions envelope as part of our My AvantGo service."

About 2003 Infiniti FX45
The all-new 2003 Infiniti FX45 combines aggressive styling, outstanding performance and handling and luxury car comfort and amenities into a truly breakthrough design. An SUV with the soul of a sports car, the FX45 was conceived on the theme of a "Bionic Cheetah," utilizing advanced technology to create one of the best performing premium crossover SUVs ever imagined. The all-wheel drive FX45 is powered by a 315-horsepower 4.5-liter V8 (based on the class-leading 2002 Infiniti Q45 powerplant) all-wheel-drive and features standard 20-inch wheels and tires, leather seating and a sport-tuned 4-wheel independent suspension. Inside, the FX45 provides a highly personalized interior environment with cockpit-like styling, sports seats and extensive use of real aluminum trim accents. Other available equipment includes a DVD-based Infiniti Navigation System, rear seat DVD Mobile Entertainment System with wireless headphones and remote control, RearView Monitor, Intelligent Key, Tire Pressure Monitor System and Intelligent Cruise Control. Also offered is a 280-horsepower 3.5-liter V6-equipped model, the FX35, in all-wheel or optional rear-wheel drive.

About iAnywhere Solutions
iAnywhere Solutions, Inc. empowers businesses with always available access to enterprise information. More than 10,000 customers worldwide, including 78 of the Fortune 100, rely on iAnywhere SolutionsTM industry leading mobile, embedded and workgroup databases, mobile middleware and m-Business solutions. In addition, eight million registered users leverage My AvantGo®, the company's mobile Internet service. iAnywhere Solutions is a subsidiary of Sybase, Inc. (NYSE: SY). Visit for more information.

AvantGo, My AvantGo and the AvantGo logo are registered trademarks or trademarks of Sybase, Inc. or its subsidiaries. ® indicates registration in the United States of America.

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