OpenTV to Showcase Enhanced Digital Entertainment Products at MIPTV

3/19/2003 - OpenTV (NASDAQ and Euronext Amsterdam: OPTV), one of the world's leading interactive television companies, announced it plans to exhibit at the MIPTV 2003 conference scheduled March 24th - 28th at the Palais des Festivals which is running in parallel with the Milia Conference scheduled March 26 - 28th at the Noga Hilton in Cannes, France. OpenTV will be located on the MIPTV floor in booth MAR.21.

OpenTV's exhibit focus will be on reaching European producers, content developers and broadcasters in an effort to gain their interest in enhanced television by showcasing programmer and advertiser content that has been enriched with interactivity. OpenTV will be showcasing enhanced television from its partners, highlighting how interactive television is making TV better around the world.

On March 27th, Regis Saint Girons, Managing Director of OpenTV Europe, will moderate a panel at MILIA, featuring operators from around the world to discuss how they are increasing revenues through winning interactive content and services.

In addition to enhanced television, OpenTV will showcase its games and entertainment channel, PlayJam. PlayJam is the most widely deployed iTV games channel in the world, with distribution to over 10 million homes in the U.K., France and the U.S. This gaming channel offers a constantly changing selection of games including play-along quiz, casino and arcade style games. The PlayJam channel is scheduled to debut multiplayer games on BSkyB's digital satellite television platform in May, including Multiplayer Darts, Multiplayer Football and Multiplayer Poker.

On March 28th, PlayJam will present the business case for operators and developers to deploy cross-platform interactive entertainment at a speaking engagement at MILIA.

"We believe that multiplayer gaming is the next step in the evolution of interactive gaming," said James Ackerman, CEO of OpenTV. "Our experience has shown that interactive gaming is engaging viewers and helping operators to build loyalty and reduce churn. And through the multiplayer game offering, we can extend that experience beyond the TV making the PlayJam brand portable to new platforms like PDAs and mobile phones."

OpenTV will also showcase its enhanced advertising service through examples of recently aired advertisements that featured an interactive enhancement. Over 70 leading advertisers and 130 brands in North America are enhancing their television advertisements using OpenTV's technology.

To learn more about OpenTV, please visit us at booth MAR. 21 at the tradeshow floor at MIPTV.

About OpenTV
One of the world's leading interactive television companies, OpenTV powers more than 27 million set-top boxes worldwide. The company provides a comprehensive suite of iTV solutions including operating middleware, web browser software, interactive applications, content creation tools, professional support services, and strategic consulting. OpenTV is headquartered in Mountain View, California, with regional offices throughout the United States, Europe and Asia/Pacific. For more information, please visit

OpenTV and the OpenTV logo are trademarks or registered trademarks of OpenTV, Inc. in the United States and other countries.

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