Sun Unveils Next-generation Telecom Service Delivery Framework

3/18/2003 - Reinforcing over 20 years commitment to the Telecommunications industry, Sun Microsystems, Inc., unveiled its next-generation Telecom Service Delivery Framework, a blueprint to create and integrate end-to-end telecom solutions. The framework allows network equipment providers, carriers and service providers to quickly deliver innovative services to consumers and enterprises, more profitably. Sun is redefining the economics of convergent computing by extending its vision of anytime, anywhere on any device to enable the Personal Network.

"Content is central to our everyday lives. The concept of the network will evolve to center around the individual's identity and his or her data, rather than expecting the individual to conform his or her needs to the device," said Dan Miller, vice president, Telecommunications at Sun. "Simply, we want to enable smart, personalized networks to be accessible via any device, anywhere. Sun and its partners are undertaking the responsibility to pave the road towards this end, providing a roadmap that helps transform service providers into unique players of the connected world, in order to make the personal network a reality, and the device as practical to personal data access as the automatic teller machine is for getting cash."

To make the Personal Network a reality - the ability to access relevant, personalized information and services like messaging, m-Commerce, location-based services, games and pictures, via any device, Sun announces its next-generation Telecom Service Delivery Framework. The framework is an end-to-end service delivery approach to enable service providers to monetize the value of the network, to deliver a more personal and profitable network.

Telecom Service Delivery Framework
Sun's Telecom Service Delivery Framework provides a more comprehensive strategic approach to create, deliver and manage next-generation networks and services faster, while increasing return on assets. The framework enables the end-to-end integration and bundling of services that address the entire service delivery environment -- from the data center, to the telecom network, to the end-user device.

Data center components include solutions that enable operational and business support systems for adaptive billing and provisioning and data center optimization for higher utilization.

Sun provides network infrastructure technologies that enable converged infrastructure, such as softswitch signaling, presence instant messaging, to streaming media servers, to accelerate the delivery of next-generation networks and services.

To quickly deliver innovative, multimedia services to end-user devices, Sun provides Java technology-enhanced solutions that enable service providers to offer innovative mobile services to businesses and consumers, for increased revenue and profitability.

Proven, Innovative Technologies
Sun remains committed to providing a reliable and proven carrier-grade service delivery platform, along with its open standards-based architecture, including Java technology, Sun ONE (Open Net Environment) platform, Solaris Operating Environment and iForce partner solutions, to quickly create and deploy revenue-generating services that enable mobility with security. And through continued innovation, Sun delivers market-leading initiatives that create savings and simplification -- from the software and systems platform to service delivery with:

Along with Sun's strategy to deliver an end-to-end service delivery platform, Sun leads with its best-in-class partnering model to offer our service provider customers choice and value. And lastly, Sun not only provides the technologies that turn their networks into revenue generators, but has a focused sell-with strategy to help drive business and revenue to them.

Sun's latest products and joint solutions offerings that demonstrate real implementations built upon Sun's Telecom Service Delivery Framework were announced at the Cellular Telephone and Internet Association trade show being held March 17 - 19 in New Orleans, La.

Sun's Jonathan Schwartz, executive vice president, Software, will be participating in a plenary panel discussion at CTIA, addressing multimedia and next-generation wireless applications (Monday 3/17, 1:00-2:30pm, room 271).

At the Sun booth (#5131; Hall F) customers and partners will see next-generation networks and innovative services in action -- from Java technology-powered mobile solutions for messaging, location-based services, m-commerce, gaming, to other multimedia services, and technology to deliver converged network and adaptive billing solutions for next-generation services, to capture new revenue streams.

For more information about Sun in telecommunications market, visit

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at

Sun, Sun Microsystems, the Sun logo, iForce, Java, Solaris, Netra, J2ME and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

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