SanDisk Targets Cellular, MP3 Player Markets with 128M MultimediaCard

3/14/2003 - SanDisk Corporation (NASDAQ:SNDK) introduced a 128 megabyte (MB) MultiMediaCard, a flash memory card targeted mainly at the growing demand for MultiMediaCards in audio players and new multi-function cell phones. The announcement was made at the CeBIT trade show where SanDisk is demonstrating products in hall 21, booth B-24.

Eric Bone, SanDisk product marketing manager, said, "There are a number of new multi-function cell phones on the horizon that will include features such as digital cameras, MP3 players and game systems. Our new 128MB MultiMediaCards will give cell phone owners more storage capacity so they can fully utilize these features. SanDisk MultiMediaCards are also quite popular in stand-alone MP3 players as many players require the cards to store music."

The new card, which also can be used in most portable devices that have a slot for SD memory cards, is the top MultiMediaCard capacity offered in the industry. SanDisk also sells 32 and 64MB MultiMediaCards. The 128MB MultiMediaCard has a suggested retail price of $74.99 and will start shipping to retail stores later this month.

SanDisk, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

SanDisk's web site/home page address:

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