3/14/2003 - SanDisk Corporation (NASDAQ:SNDK) introduced 1 gigabyte (GB) and 512 megabyte (MB) SD Cards, postage stamp-sized flash memory cards capable of storing large amounts of data, audio and video. The 1GB SD card quadruples the current capacity of SanDisk SD cards. With the 1GB SD card, consumers can store up to 30 hours of digitally compressed music, more than 320 minutes of MPEG-4 compressed video or more than 1000 high-resolution digital images. The new SanDisk SD cards were introduced at a press conference at the CeBIT trade show where SanDisk is demonstrating products in Hall 21, Booth B-24.
Wes Brewer, senior director of retail product marketing and business development at SanDisk, said, "The SD card has evolved as the storage medium of choice for many consumer electronics devices such as digital cameras, handheld computers, audio players and mobile phones. The popularity of the SD format in these new devices has created tremendous retail channel demand for higher capacity cards than those that accompany the device at the time of purchase. The introduction of our new high capacity SD cards makes it possible, for example, to store in excess of 400 high resolution digital images, literally hundreds of motion JPEG compressed video clips and up to 16 hours of MP3 music on a single card. We believe that our introduction of the 512MB and 1GB cards is perfectly aligned to meet both current and future demands of our end-use customers."
The SD card is a flash memory storage device with built-in Content Protection Rights Management designed to facilitate the secure exchange of content between devices and the card. To date, more than 200 products with slots for the card have been introduced. This number continues to increase as products such as digital cameras become smaller in size, taking advantage of the SD card's convenient form factor and large storage capacity.
The 512MB and 1GB SanDisk SD cards use one gigabit NAND flash memory chips, based on patented multi-level cell (MLC) technology pioneered by SanDisk. MLC allows two bits of data to be stored in one memory cell, doubling memory capacity.
SanDisk is currently shipping 16, 32, 64, 128, and 256MB SD cards. The 512MB and 1GB SanDisk SD cards have suggested retail prices of $169.99 and $329.99 respectively. The 512MB SD card is expected to be available in the second quarter while the 1GB SD card is expected to be available in the third quarter.
SanDisk, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
For more information or images on SanDisk and its products, contact http://www.sandisk.com
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