OpenTV to Power Interactive Television Services in Canada

3/13/2003 - OpenTV (NASDAQ and Euronext Amsterdam: OPTV), one of the world's leading interactive television companies, announced that it has signed a five year licensing agreement with Star Choice (TSE: SJR.B/SYSE: SJR), a leading Canadian provider of direct-to-home (DTH) satellite services, to develop interactive television (iTV) services powered by OpenTV technology. The agreement marks OpenTV's 51st network operator win.

This agreement represents an opportunity for Star Choice to increase its subscription base by including interactive services on its next generation platform. The interactive offering is expected to be available in mid-2003 and will utilize OpenTV's Core Middleware and OpenTV Streamer to launch the service as well as to provide an infrastructure to launch additional iTV services in the future.

"Star Choice has always been committed to providing our customers across Canada with a rich, engaging television viewing experience and we're pleased to add interactive services to our cutting edge digital service," said Brad Shaw, Senior Vice President, Operations for Star Choice. "We believe that OpenTV's extensive global footprint and experience in deploying iTV and content will provide a strong foundation as we continue to build and enhance the way our customers watch television today and in the future."

"Star Choice has been in the forefront in delivering the latest in digital TV technology and we're very pleased to be working with them to bring interactive television services to their customers," said James Ackerman, CEO of OpenTV. "We believe that OpenTV brings one of the most comprehensive suites of iTV technology, content and professional services. We look forward to growing our relationship with Star Choice as it provides more advanced television features to its subscribers."

OpenTV's middleware solution is deployed in more than 27 million basic and advanced set-top boxes worldwide. Its OpenTV Streamer product allows network operators and content producers to enhance their broadcast offerings in real time with interactive content including sports scores, stock quotes and other dynamic content.

About OpenTV
One of the world's leading interactive television companies, OpenTV powers more than 27 million set-top boxes worldwide. The company provides a comprehensive suite of iTV solutions including operating middleware, web browser software, interactive applications, content creation tools, professional support services, and strategic consulting. OpenTV is headquartered in Mountain View, California, with regional offices throughout the United States, Europe and Asia/Pacific. For more information, please visit

About Star Choice
Star Choice Communications Inc., a subsidiary of Shaw Communications Inc. (TSE:SJR.B, NYSE:SJR), is a leading Canadian provider of crystal-clear digital picture and Dolby surround sound audio and video Direct-to-Home (DTH) satellite services. Star Choice delivers Canada's largest channel selection with more than 370 channels to its more than 780,000 subscribers. Star Choice also launched Canada's first elliptical dish, which facilitates multiple satellite reception. Canadians can purchase Star Choice equipment at more than 4,000 locations across the country, including Radio Shack, Future Shop, Sears, Leon's and The Brick. The Star Choice web site is accessible at

OpenTV and the OpenTV logo are trademarks or registered trademarks of OpenTV, Inc. in the United States and other countries.

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