3/13/2003 - Swapcom, European leader in mobile software and MobilCom, a leading German Service Provider, have announced that will present the "MyPhoneSettings" remote configuration solution in avant-premiere to MobileCom's subscribers during the Cebit'2003 exhibition.
Many customers in Europe who already have a WAP, GPRS, MMS mobile phone, have not actually started using the new features simply because they have not configured their phone yet, or tried to and rapidly gave up. As mobile phones get more and more complicated, being able to actually use the phone with a few key presses - and no long complicated set-up procedures - will become more and more critical to the success of both 2.5G mobile phones and new mobile services.
To solve that matter, Swapcom has provided MobilCom with 'MyPhoneSettings', offering mobile users easy configuration of their phones to cut down the usage barrier of new high revenue generating data services.
As of today, users can skip manual configuration and complicated instructions before using their new Wap, GPRS or MMS phone. MyPhoneSettings enables MobilCom's customers to remotely configure their handsets in one easy step and become active users in seconds, not month. They just have to supply basic information such as their handset model and phone number via a Web interface. The application then automatically configures the mobile phones directly via SMS.
This configuration is available for compatible Nokia, Siemens, Sony-Ericsson, Samsung, Alcatel, Panasonic, Motorola and Philips handsets.
"Our approach to our customers is to make as simple as possible", said Mr Stefan Brauer, head of Marketing at MobilCom. "Swapcom's solution is easy to use and fits perfectly in our product strategy."
"Several European Mobile companies like MobilCom were seduced by the simplicity and ease of use of 'MyPhoneSettings'. In one click, an inactive user becomes an active and Ready-To-Consume user of Value-Added Services" said Ruth Stockinger, Swapcom Northern Europe Sales Manager.
SWAPCOM (www.swapcom.fr), based in Lyon, France, is the leading European provider of software systems and services. Founded in 1999 by a team of telecommunications experts, is recognized today as a pioneer in SMS, EMS/MMS and Cell Broadcast technologies. Swapcom products enable telecom operators and services providers to design and upgrade mobile network services in order to conduct simple and reliable electronic commerce and communications on wireless devices.
Strategic partnerships with industry leaders such as Oracle, Nokia, and NMS ensure its firm holds on emerging markets for innovative mobile applications. SWAPCOM is a member of the ETSI Association and 3GPP whose mission is to define European telecom standards on mobile telephone networks (GSM, GPRS and UMTS) and is also co-founder of the CB Forum.
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