3Dlabs, ATI Moneky Around with Shader Development Tool

3/7/2003 - 3Dlabs® Inc., Ltd., a leading innovator in professional visual processing, and ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT) announced a joint collaboration with the RenderMonkeyTM shader development tool suite at the Game Developers Conference in San Jose, California, held March 6-8 in 3Dlabs’ exhibit #ES234 and in ATI’s exhibit #827. Under the terms of this agreement, ATI will continue evolving the core RenderMonkey framework, and both companies will develop plug-in modules that support the Microsoft® HLSL and OpenGL® 2.0 high-level shading languages (HLSL). This joint collaboration will provide enhanced functionality to game developers and content creators who use RenderMonkey to create complex shader programs in 3D applications. RenderMonkey is currently available from ATI with support for HLSL shaders. As a result of this collaboration, OpenGL 2.0 support for RenderMonkey will be distributed free from both companies. 3Dlabs is a wholly owned subsidiary of Creative Technology Ltd. (Nasdaq: CREAF).

“Industry standard shading languages and flexible, developer-friendly toolsets are the key enablers of the cinematic revolution,” said Rick Bergman, senior vice president of marketing and general manager, desktop, ATI Technologies Inc. “ATI initiated the development of RenderMonkey to ensure that software developers and content creators are able to fully realize the potential of our cinematic VPUs. We are delighted that 3Dlabs shares our vision and philosophy of working collaboratively with the industry through non-proprietary initiatives.”

“3Dlabs and ATI both believe industry standards and cooperation are the most efficient way to cultivate and develop the necessary industry infrastructure and market opportunities for next generation programmable VPUs,” said Neil Trevett, senior vice president of market development for 3Dlabs. “We applaud ATI for creating RenderMonkey and look forward to working together to provide a sophisticated, hardware independent, development environment used to catalyze widespread deployment of DirectX and OpenGL shaders.”

Visual Processing Units (VPUs), latest generation of programmable graphics devices, have created the largest graphics architecture revolution in over a decade. VPUs are programmable to undertake advanced cinematic graphics rendering as well as general-purposed imaging, graphics, and vector processing. High-level shading languages, such as the Microsoft HLSL and OpenGL, will be the preferred programming mechanism for ISVs. The new RenderMonkey tool suite will successfully meet the programmers’ needs to code, visualize, debug, and manage shader programs.

About ATI Technologies
ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

About 3Dlabs
3Dlabs, a leading innovator in professional visual processing, supplies a broad range of graphics accelerators to Computer Aided Design (CAD), Digital Content Creation (DCC), and visual simulation professionals. Its award-winning Wildcat graphics solutions are available in industry-leading OEM workstations, in the channel through an international distributor/reseller network, and directly to end-users at 3Dlabs' online store. For more information on 3Dlabs products, visit www.3Dlabs.com. 3Dlabs is a wholly owned subsidiary of Creative Technology Ltd.

3Dlabs and Wildcat are registered trademarks of 3Dlabs Inc., Ltd. in the United States and/or other countries. ATI and RenderMonkey are trademarks or registered trademarks of ATI Technologies Inc. in the United States and other countries. OpenGL is a registered trademark of SGI.

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