Macronix Selects ParthusCeva's Bluetooth Platform to Power Bluetooth Connected Portables

2/26/2003 - ParthusCeva, Inc. (NASDAQ: PCVA; LSE: PCV), the leading licensor of digital signal processors (DSP) and application-specific platform Intellectual Property (IP) to the semiconductor industry, and Macronix (Nasdaq: MXICY) announced that Macronix have completed a licensing agreement to deploy ParthusCeva's BlueStream platform to enable Bluetooth connected portable devices.

Under the licensing agreement's terms, Macronix, Taiwan's leading wireless semiconductor company, will use the BlueStream baseband and software protocol stack to develop Bluetooth products with leading OEMs in the Asia-Pacific region. Macronix plans to roll-out its Bluetooth solution in early 2003.

Bluetooth is rapidly becoming the de facto standard for wireless communication between a range of electronic devices such as mobile phones, laptops, PCs, printers and handheld devices. By eliminating the need for cables between inter-connecting devices, individuals can share voice and data using fast and secure local wireless connections. Research Group In-Stat/MDR revealed that Bluetooth shipments hit 35 million by the end of 2002, with compound annual growth forecast at 118% between 2001-2006.

"We believe that Bluetooth will be a critical technology to help connect millions of devices without wires," said Mr. J.P. Peng, vice president of Macronix. "By working closely with a trusted partner like ParthusCeva whose platform provides Macronix a rapid development cycle, we will be able to deploy a full Bluetooth solution more quickly and at a significant savings in our internal development costs."

"The Asian market is clearly leading the way in next generation wireless adoption and device innovation. The addition of Macronix as a lead customer in Taiwan adds to our expanding presence in the Asia-Pacific region," said Gerry Maguire, general manager of wireless technologies at ParthusCeva. "Bluetooth is one of the fastest growing and most lucrative wireless markets. Deploying our BlueStream IP delivers the fastest time-to-market for companies targeting this high growth market."

About BlueStream
ParthusCeva BlueStream is a flexible, silicon proven platform designed for ease of integration in System-on-a-Chip subsystems. The BlueStream platform contains all required deliverables for OEMs, semiconductor, ASIC and fabless customers to rapidly design BluetoothTM technology into their ASICs and ASSPs.

The ParthusCeva BlueStream delivers the complete Bluetooth Platform comprising:

Baseband Controller in RTL Software Protocol Stacks - HCI & Embedded Extensive Profile Support

BlueStream architecture accelerates Bluetooth deployment and reduces time-to-certification and time-to-revenue. BlueStream is fully Bluetooth version 1.1 compliant and implements all mandatory and optional features required of Bluetooth specification.

* Bluetooth is a trademark owned by Bluetooth SIG, Inc. and is used by ParthusCeva under license.

Flexible Development Platform

Baseband Controller IP
The BlueStream 1000 baseband controller IP solution provides the radio and lower link controller for the Bluetooth specification. The ParthusCeva Platform leads the industry in form factor, MIPS requirements and software ROM size. The ParthusCeva BB is targeted at 0.18Ám CMOS. The proposed ParthusCeva partitioning is a digital 1Mbps interface with low-voltage signaling.

Protocol Software Architecture & Deliverables
The ParthusCeva protocol stack software has been written in ANSI C using object oriented techniques, and has been architected to be modular and easily extended. The software can support both L2CAP variants, with L2CAP either residing on a host above the HCI or below the HCI in a deeply embedded ASIC implementation. The stack extends all the way to the RFCOMM and SDP layer and comes with a fully documented API for applications developers. Again, with a baseband protocol stack requiring less than 40kbyte, the solution is optimized for integration.

About Macronix International Co., Ltd.
Since its inception in December 1989, Macronix has been a leading provider of innovative customer/application driven non-volatile memory requiring state-of-the-art technology. In the past ten years, Macronix has established remarkable world-class customers in Japan, United States, Europe, and Asia Pacific. Macronix is on the Taiwan Stock Exchange (code: 2337) and was the first company based in Taiwan to be listed in NASDAQ (MXICY). Macronix is well known as one of the world's leading suppliers of non-volatile memory. Macronix delivers total solutions in Flash, EPROM, and Mask ROM. In addition, Macronix has a strong capability to provide competitive know-how in the areas of audio, video, and networking. These building blocks enable Macronix to offer System-on-a-Chip (SOC) solutions for multimedia applications in the post-PC era. For further information visit

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