Iacta Deploys Games4TV Games Package for ANT Fresco Browser

2/25/2003 - ANTLimited, a leading provider of browser-based content rendering solutions for TV and consumer electronics, has announced that the popular Games4TV games package from interactive TV developer, Iacta LLC, is now available for the ANT Fresco Browser. As part of the strategic partnership, Iacta has developed games specifically for service operators that have adopted ANT Fresco as their interactive platform.

The proposition for ANT technology users is now more compelling than ever. Service operators using an ANT solution will now be able to offer their subscribers a co-branded Games4TV package, increasing the range of value-added services they can offer to their subscribers. This, in turn, presents operators with increased opportunities to drive revenues and reduce churn.

“By teaming up with Iacta and enabling ANT Fresco to support delivery of the much sought-after Games4TV package, we have expanded the range of products ANT is able to bring to the TV marketplace,” said Rhys Grossman, Senior Vice President, Business Development, ANT Limited. “Delivering high performance, reliable content rendering technology to our customers, together with an extended package of content and applications is integral to our strategy.”

"ANT Fresco provides an excellent standards-based platform on which we can provide robust and scaleable games, without having to spend time and money building for platform-specific proprietary technologies," said Laura Buddine, CEO of Iacta. "As a result, we were able to port 12 of our games in a matter of days. Our fast time to market, and our flexible business models make Games4TV one of the best values in interactive TV.”

Like ANT’s technology, the Games4TV package is suitable for all TV-centric devices such as set top boxes, integrated digital TV sets and DVD players, but can also be used for other devices, such as seat back entertainment systems or screen phones, that also use ANT Fresco as the user interface.

Games4TV is a growing collection of puzzle, strategy, and card games, and is available for portal, pay-per-play, and virtual channel subscription business models. New games are added monthly, and current games include Bijoux, Carom, Herding Cats, Checkers and DepthCharge. Games4TV has proven to be extremely popular with more than 2.4 million games played every month.

Information and descriptions of the games can be found at www.antlimited.com/games4tv.

About ANT Limited
ANT Limited (www.antlimited.com) is a leading provider of browser-based content rendering solutions for TV, DVD and other consumer electronic devices. ANT’s solution includes a browser, software architecture and user interface toolkit that enable OEMs, service providers and network operators to provide highly compelling interactive content and services to the consumer. ANT’s software can be integrated quickly into any platform and operating system, and has been implemented into a wide range of interactive TV and digital entertainment devices around the world. Current customers include Thomson Multimedia, OpenGlobe, Pace Micro Technology, Philips Semiconductor, HUMAX and Sagem.

About Iacta
Iacta LLC (www.iacta.com) is a consulting and development team with more than fifteen years' experience in interactive television and five years' hands-on experience with tens of thousands of real (paying) iTV users. Iacta has pioneered games on multiple TV platforms, including ANT Fresco. With roots in television, advertising, software development, and project management, Iacta has iTV designers, programmers, and content creators with strong skills and experience on most of the major iTV platforms.

ANT, the ANT logo, Fresco and SimplEmail are all trademarks or registered trademarks of ANT Limited. Iacta and Games4TV are trademarks of Iacta LLC.

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