2/25/2003 - Dot Hill (AMEX:HIL) announced it has enhanced its channel program for value added resellers (VARs), systems integrators (SIs) and original equipment manufacturers (OEMs). Building on its successful indirect sales strategy begun in 2002, the updated channel program introduces new components that complement Dot Hill’s hardware, software, support and service offerings to better address the evolving needs of its channel partners. Dot Hill’s channel friendly SANnet® II family is flexible, modular and scalable making it well suited to a variety of both horizontal and vertical market segments.
Dot Hill provides its channel partners with qualified leads, competitive pricing, access to its SANsolveTM online technical knowledge base, competitive profiles, marketing support, complete training and discounted demo units. Dot Hill also offers partners its expertise in data storage system design and configuration to assist them with architecting custom solutions for specialized applications. Dot Hill is estimating that its indirect sales will grow to 90 percent of total sales in 2003, up from 63 percent in 2002.
“We continue to join forces with an expanding group of channel partners who choose our innovative storage technology as a reliable component of their complete solutions,” said Jim Lambert, Dot Hill president and CEO. “As we announced in our recent Q4 2002 earnings call, Dot Hill’s indirect sales model has already proved successful by increasing sales 89% over Q3. We plan to concentrate on our channel program in 2003 to increase revenues and market share.”
“Gartner is projecting that by 2006, external controller-based storage sold into the open systems market via indirect channels will increase over 33 percent. This changing market dynamic significantly increases the importance for storage vendors to establish strong global reseller relationships,” said Roger W Cox, chief storage analyst, Gartner. “Channel partners want to be assured that their vendors are committed to an indirect sales model and supportive of their partners.”
Dot Hill Systems Corp. is a leader in the innovative design and delivery of storage networking solutions to channel partners worldwide. Its products include the SANnet family of storage systems, the Axis Storage ManagersTM, SANscape® storage management software, SANpath® storage networking software and professional training, support and service. For more information, visit Dot Hill on the web at www.dothill.com.
Dot Hill, Axis Storage Manager, SANnet, SANscape, SANpath and SANsolve and are trademarks of Dot Hill Systems Corp.
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