National Instruments Lowers Data Acquisition Prices 19 Percent across Europe

2/19/2003 - National Instruments announced it is lowering prices by as much as 19 percent on product lines, including data acquisition (DAQ), PXI and signal conditioning (SCXI) as a result of increased efficiencies in its European operations and new product designs using higher performance, lower cost components. Since August 2002, the company has also significantly reduced the price of its lowest cost 16-bit data acquisition device, providing a cost savings of 42 percent to European-based customers.

As a result of these cost savings, customers in Europe can benefit from National Instruments high-quality 16-bit multifunction data acquisition product line at a lower price than ever before. The NI PCI-6013 features 16-bit resolution on 16 single-ended or eight differential analog inputs at sampling rates up to 200 kS/s at a reduced cost of 495. For high-performance data acquisition applications, the NI 6120 delivers the company's fastest 16-bit analog input at 800 kS/s for simultaneous sampling at a lower cost of €5,645 to European-based customers.

"From establishing our first European office in 1987 to our recent manufacturing expansion in Hungary, our European business continues to play a growing role in the company's success, accounting for approximately one third of our worldwide sales," said Pete Zogas, NI senior vice president of sales and marketing. "We have worked hard to build our European service operations and are pleased to pass our cost savings on to local customers as a result of our increased efficiencies and lower cost components."

National Instruments recently opened its first manufacturing plant outside the United States in Debrecen, Hungary, significantly improving to the company's European service operations. Through the rapid productivity gains of this new plant and continued success of operations across Europe, NI is quickly meeting the growing needs of its global customers.

Visit National Instruments online catalog to take advantage of lower prices on DAQ, LabVIEW, PXI and SCXI and products.

About National Instruments
For more than 26 years, National Instruments ( has revolutionized the way engineers and scientists work by delivering virtual instrumentation solutions built on rapidly advancing commercial technologies, including industry-standard computers and the Internet. NI increases productivity for customers worldwide by delivering easy-to-integrate software, such as the NI LabVIEW graphical development environment, and modular hardware, such as PXI modules for data acquisition and instrumentation. Through European operations, including a warehouse in the Netherlands, a literature fulfillment center in Ireland, an R&D facility in Germany and 27 offices throughout the European Union, NI provides customers in Europe with superior services and support in local languages, time zones and currencies.

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