2/19/2003 - Texas Instruments Incorporated (NYSE:TXN) (TI), introduced its new OMAP processor-powered TCS2600 reference designs which are expected to revolutionize the smartphone industry by enabling new price points that will drive high demand for voice and multimedia-enabled smartphones. The new reference designs, which will support popular operating systems and smartphone software suites such as the SymbianTM and Microsoft® operating systems, will deliver complete smartphone functionality on a 53mm by 31mm printer circuit board (PCB), while doubling the application performance. This unparalleled level of integration and component savings is expected to reduce a manufacturer´s bill of materials (BOM) by more than 30 percent over current generations of smartphones while leveraging the unique advantages of the OMAP730 processor at the core of the reference design.
"TI's new smartphone reference design combines unique on-chip security hardware as well as the highest levels of application performance, allowing manufacturers to offer compelling multimedia applications and the most secure wireless services," said Alain Mutricy, Texas Instruments Vice President and OMAP Platform General Manager. "This ground-breaking solution will transform the smartphone space into a fast-growing, high-volume market."
The GSM/GPRS TCS2600 reference design, which includes TI's new OMAP730 processor, analog baseband and power management device, and quad-band direct-conversion RF, builds on the success of TI's OMAP710-powered TCS2500 device to become TI's second-generation solution for enabling a range of applications such as secure m-commerce, multimedia games and entertainment, location-based services, streaming media, accelerated Java processing, web browsing, enhanced 2D graphics and many others in combination with the most popular smart phone operating systems.
Leading software companies will support TI´s reference design. The industry´s most popular smartphone operating systems and smartphone software suites such as Microsoft´s Windows® Powered Smartphone Platform and Symbian OS platform software are expected to be available on TI´s reference designs before the end of 2003.
"With the world's leading handset manufacturers licensing Symbian OS for smartphone development, Symbian OS is a de facto industry standard operating system for advanced mobile phones. Coupling TI's wireless designs with Symbian OS and the UIQ and Series 60 user interface platforms will significantly boost the market for cost-sensitive multimedia smartphones," said David Wood, Executive Vice President of Partnering, Symbian Ltd. "We look forward to working with TI on these second generation designs that will bring an affordable wireless multimedia user experience to end users worldwide."
The new reference design delivers twice the application performance over TI's current generation offering, while doubling standby time over previous solutions. New products based on the reference design will require less than half the board space, reducing system costs by as much as one-third. The TCS2600 raises the bar in increasing application performance, security features and integration, while lowering power consumption, board space and BOM to bring wireless multimedia to the consumer mass market.
"We're excited to be working with Texas Instruments to develop the building blocks for smartphones that can scale to the broad high-volume market," said Juha Christensen, Corporate Vice President, Microsoft Mobile Devices Marketing Group. "This technology ignites the development of smart devices at new price points and provides new possibilities for hardware powered by smartphone software."
The majority of smartphones shipped today are powered by TI's GSM/GPRS technology and TI's OMAP processors.
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