IONA's Orbix Application Server Platform Powers Manor AG Online Sales

2/4/2003 - Manor AG, the leading Swiss Retail Chain, is using IONA's Orbix® Application Server PlatformTM (ASP) to power its newly launched online sales channel. Manor AG's new online sales channel works as an integrated inventory, order fulfillment, and provisioning system to support the Swiss retail chains Internet store, partners, and suppliers. Building this new online sales channel required the integration of Manor AG's OpenVMS based warehouse management systems with its Microsoft® .NET Web interfaces, and other legacy business systems.

IONA's Orbix ASP provides a service-oriented deployment infrastructure that makes Web services, Java 2, Enterprise EditionTM (J2EETM), and Microsoft .NET environments transparently interoperable. IONA's Orbix ASP has enabled Manor AG to overcome it application and middleware compatibility challenges and facilitate data exchange between these systems using Web services. Today, Manor AG's new online sales channel uses Web services to support 'real-time' inventory management and order fulfilment with third-party supplier systems and all transactions executed at its Internet store.

"Achieving this level of integration with traditional approaches and vendor solutions would have been costly and time consuming," said Urs Schmid, Head Technologies & Methods, Manor. "With IONA's Orbix Application Server Platform we used one product for the entire project with seamless integration between J2EE and .NET environments via Web services. We have successfully initiated a new online sales channel and adopted our business to this model with a limited outlay of time and resources and high ROI expectations."

"Manor's innovative adoption of Web services is indicative of the first-step approaches being undertaken by organizations today with trusted business partners," said Barry Morris, CEO, IONA. "Driven by a need to future proof technology investments in a cautious spending environment many organizations are realizing the benefits of a standards-based approach to integration. IONA understands this and continues to be a pioneer of standards in the industry to deliver improved levels of ROI for our customers."

IONA's Alliance Partner, Itheca Solutions, was selected by Manor AG for the design and implementation of the platform using Orbix ASP, J2EETM Technology Edition.

Orbix® Application Server Platform
IONA's Orbix Application Server Platform (ASP) is the industry's only enterprise deployment infrastructure for distributed Web services, Java 2, Enterprise EditionTM (J2EETM) and CORBA applications. Orbix ASP 6.0 enables organizations to proactively leverage their existing operating platforms, programming language expertise, and legacy application investments when building new, large-scale integrated business applications that support reduced costs, increased efficiency, and greater business flexibility. In support of enterprise-scale distributed applications involving multiple technologies, it also provides a set of application services that offer a single point of integration for security, messaging, transactions, load balancing and fault tolerance, and management.

IONA's product lines benefits from the company's commitment to open standards. IONA is an active member of the Web Services Interoperability (WS-I) Organization and the SOAPBuilders Forum-independent organizations dedicated to the promotion and interoperability of Web services standards. IONA recently hosted the SOAPBuilders Interoperability Lab Round III at its Waltham, MA headquarters. At the event, IONA's Orbix XMLBus demonstrated superior support and interoperability across WSDL and with all SOAP encoding styles. IONA is also an active member of other industry standards bodies including the W3C, OASIS, and OMG.

About Manor AG
Manor is Switzerland's largest department store chain. It is a family owned business, and its history dates back to the 19th century. Headquartered in Basel, Switzerland, Manor employs over 11,000 staff, and has 80 stores throughout Switzerland. Manor stocks over 250,000 items from over 7,000 suppliers and had a turnover of approximately 2 billion in 2001. For further press information please visit

About IONA
IONA is the leading provider of Rapid Integration software with more than 4,500 customers worldwide. IONA's award-winning Rapid Integration software products are built on: service-oriented architectures that increase reuse of software assets to deliver lasting results, standards-based software that enables vendor independence, and incremental deployment capabilities that lower the customer's risk.

Founded in 1991, IONA® (NASDAQ: IONA) is headquartered in Dublin, Ireland, with U.S. headquarters in Waltham, Massachusetts and offices worldwide. For additional information about IONA, visit our Web site at

IONA, IONA Technologies, the IONA logo, Orbix, E2A, End 2 Anywhere, End To Anywhere, Orbix E2A, IONA E2A, IONA e-Business Platform, iPortal Application Server, SureTrack, IONA XMLBus, Adaptive Runtime Technology, Orbacus, Orbix/E, IONA University and Total Business Integration are trademarks or registered trademarks of IONA Technologies PLC and/or its subsidiaries. Java and J2EE are trademarks or registered trademarks of Sun Microsystems, Inc in the United States and other countries. CORBA is a trademark or registered trademark of the Object Management Group, Inc in the U.S. and other countries.

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