Measurement Specialties Powers Meditron Healthcare Product

12/22/2003 - Measurement Specialties, Inc. (AMEX: MSS), a designer and manufacturer of sensors and sensor-based consumer products, announced that it has signed an exclusive agreement with Meditron ASA to supply the transducer assemblies for Meditron's revolutionary erectile dysfunction (ED) product. Meditron's patented ED ring uses energy generated by MSIís piezoelectric polymer film to act on critical nerve fibers which control erectile function. This non-invasive, drug-free approach has shown very positive results during initial clinical trials, and more extensive testing for FDA approval will begin in early 2004. The disposable device is comprised of an elastomeric ring containing the piezo film transducer, a small ASIC-based drive circuit, and a flexible battery. Battery life is at least one hour following activation. The device is comfortable, unobtrusive, and is expected to be available without prescription.

Frank Guidone, CEO of Measurement Specialties commented, ďit is estimated that approximately 15-30 million males in the U.S. alone suffer from some form of ED, yet only a small fraction ever actually seek help, either because they are uncomfortable addressing it with their doctor or are not interested in a drug-based solution. Accordingly, the potential market for an over-the-counter, drug-free solution is tremendous. We are thrilled to be involved in such an exciting and medically significant program. The real challenge now is identifying the right marketing/branding partner to help take the product to retail.Ē

Birger Orten, CEO of Meditron comments; "Measurement Specialties has over the past 5 years supplied Meditron with sensors for use in our medical instruments. Their products are of outstanding level of quality and consistency. It has been an important milestone for us to reach this level where working prototypes of our latest product now are being produced. The collaboration saves Meditron from substantial investments in specialty production equipment. We are very satisfied that we have reached an agreement that will enable us to deliver quality products in high volume. We can now focus our efforts in finding the best marketing partner."

About Measurement Specialties
Measurement Specialties is a designer and manufacturer of sensors, and sensor-based consumer products. Measurement Specialties produces a wide variety of sensors that use advanced technologies to measure precise ranges of physical characteristics, including pressure, motion, force, displacement, angle, flow, and distance. Measurement Specialties uses multiple advanced technologies, including piezoresistive, application specific integrated circuits (ASICs), micro-electromechanical systems (MEMS), piezopolymers, and strain gages to allow their sensors to operate precisely and cost effectively.

About Meditron
Meditron is an innovative Norwegian company focused on sensor systems, especially for medical products. Their first commercial product, known as "the stethoscope", uses MSIís piezo film as a contact microphone sensor along with low-noise electronics to provide an electronic signal of high quality that can be amplified, transmitted, stored, and analyzed. This product is licensed to Welch Allyn for distribution outside Scandinavia. A variety of other unique product concepts are currently in development.

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