Ericsson Service Delivery Platform Keeps Connex on Top in Romania

12/22/2003 - Connex, Romania's premier mobile operator, continues to lead their market with one of the world's first implementations of the Ericsson Service Delivery Platform. The Service Delivery Platform enables Connex to quickly and cost-effectively deliver a multitude of new end-user applications, within a single managed and controllable IP-based framework.

The Ericsson Service Delivery Platform provides operators in today's highly competitive mobile market with a complete, flexible solution for introducing and managing new services quickly, efficiently and economically.

With ESDP, Connex is able to easily introduce new applications from third-party developers within its existing network, safe in the knowledge that these services will integrate with other systems, such as billing and customer care systems. This approach not only makes adding new services easier and quicker, it is also more cost-effective because it reduces the work involved in network integration.

Connex recently launched its first new application over ESDP, a group communication service called 'Connex Meeting Call' which allows simultaneous communication with up to 15 people in a group.

Vishant Vora, Connex CTO, describes the three main drivers for Connex deployment of ESDP. "First, the need to differentiate from other network operators, by providing an easy and quick means of access to our network for third party application developers. Second, ESDP provides a way to control and secure the access of third party services to our core network. Third, standardization in service creation and deployment can lead to better time-to-market and lower costs."

"It has been very rewarding for us to work with a visionary customer such as Connex in implementing the Ericsson Service Delivery Platform as the first operator in South-East Europe and among the first in the world," said Ovidiu Iosif, Global Key Account Manager for Mobifon at Ericsson Romania. "Operators are starting to see the need for a horizontal service layer solution in their increasingly complex networks, and ESDP, based on a horizontal network approach which allows easy integration of solutions and components within the service layer, is designed to meet this need."

The Ericsson Service Delivery Platform covers six major functions including common provisioning, common single sign-on, common operation and management, charging integration, application integration and common deployment. The flexibility of the ESDP horizontal approach allows each operator to focus on the functions that meet their specific needs, and easily add and integrate others as the need arises.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About Connex
Connex is a brand name of the company Mobifon S.A., the first mobile operator to launch GSM service in Romania, in April 1997. The main shareholders are two world leaders of the mobile communication services market, Telesystem International Wireless (TIW), Canada and Vodafone, UK. Connex is the leading mobile operator in Romania, with three million GSM subscribers and more than 50% market share as of the beginning of October 2003.

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