Lantronix Targets Value Added Resellers with Premier Partner Program

12/10/2003 - Lantronix®, Inc. (Nasdaq: LTRX), announced the launch of its new Premier Partner Program to provide specialized services, support and solutions for Value Added Resellers (VAR) delivering IT systems, networking and telecommunications solutions to their customers. For authorized VAR partners, the program delivers services such as lead referrals, priority support, market development funds and other key benefits that enable VARs to win new business and increase customer satisfaction.

“We designed our Premier Partner Program to promote strong business relationships that enable our VAR partners to grow their networking, remote management and services businesses,” said David Schafer , executive vice president of sales at Lantronix. “ Our commitment is to provide our partners with new opportunities to increase their revenue, add solutions that complement their existing offerings and equip them to effectively sell, install and support Lantronix solutions.”

The Premier Partner Program provides a full suite of services to Lantronix VAR partners, to help ensure that each partner obtains the support needed to win new business and better meet customer requirements. These benefits include:

For VARs who are certified providers of networks, servers and/or systems solutions, or have customers using enterprise networking equipment, Lantronix' network management products ideally complement their current offerings with value-add solutions for monitoring and managing network systems. These solutions provide a rapid ROI, frequently paying for themselves in a few weeks or months through faster fault resolution, far less downtime and lower travel costs to diagnose and fix problems on site.

At the heart of the Lantronix Premier Partner Program is a wide range of IT Management solutions that enable remote users to connect to and manage IT infrastructure equipment such as servers, switches and hubs, routers, network security devices, telecom systems and other devices . Lantronix IT Management solutions include:

“Through the Premier Partner Program, our VAR partners benefit from Lantronix' extensive customer base, marketing support, increased revenue opportunities, enhanced professional services opportunities and overall greater customer satisfaction ,” said Schafer. “Our IT management technology offers solutions to customer problems, not merely products, and provides easy add-on sales opportunities. Just like a UPS, our IT Management solutions can be added to every system design as a standard component, providing simplified management capabilities to the customer while increasing a VAR's bottom-line revenue and margin.”

The Premier Partner Program for VARs is the first phase in Lantronix' strategy to tailor different partner programs to the unique needs of different channel partners. Lantronix is now accepting applications from Value Added Resellers who would like to join the Lantronix Premier Partner Program. For more information, visit the Lantronix web site at and click on the Partners tab at the top of the home page.

About Lantronix, Inc
Lantronix, Inc. (NASDAQ: LTRX) is a provider of hardware and software solutions ranging from systems that allow users to remotely manage network infrastructure equipment to technologies that network-enable devices and appliances. Lantronix was established in 1989, and its worldwide headquarters are in Irvine, Calif. For more information, visit the company on the Internet at

Lantronix is a registered trademark of Lantronix, Inc.

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