NEDA Honors Avnet with Channel Marketing Platinum Award for Web Site

12/5/2003 - Avnet Electronics Marketing announces its Web site has received the NEDA Channel Marketing Platinum award. The annual Channel Marketing Award winners were announced recently at the 2003 National Electronics Distributors' Association (NEDA) Executive Conference, "Distribution -- the Vital Link," at the Renaissance Chicago Hotel. The award program honored NEDA distributor members for outstanding marketing efforts during 2002-2003. In addition to winning the Platinum award for its Web site, Avnet Electronics Marketing also garnered awards in the direct mail and corporate newsletter categories.

"The intent of our Web redesign was to further assist our customers and reduce their cycle-time through improved access to online tools and information," said Sean Fanning, senior vice president of marketing and communications, for Avnet Electronics Marketing, worldwide. "All metrics indicate that our customers are benefiting from this new approach. We're pleased to receive this recognition from the NEDA organization, as further affirmation of our customer-focused Web efforts."

Avnet's Web development team worked closely with the Avnet EM marketing team to ensure the site met its business needs. Although the site contains 4,000 pieces of content, the Web development team developed the site in four months, using only 25 percent of the working hours required for the site's previous redesign two years earlier.

The technology used to develop the site made a big difference -- the Web development team recently completed a site design for another company division and was able to repurpose 65 percent of the code base for the EM site. Avnet EM is also able to support 95 percent of the content with no help from IT, and now the site's look and feel can be changed in a matter of hours.

The Channel Marketing Awards program is an opportunity for NEDA distributor members to spotlight their marketing materials including print advertising, Web design and direct mail. All entries were judged by three experienced business-to-business marketing professionals: Kirby Strickland, Strickland & Co. Advertising; Mike McClellan, Plexus Marketing Group Inc.; and Norm Reid, Reid Marketing.

About Avnet Electronics Marketing
Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc. (NYSE:AVT), a Fortune 500 company with fiscal 2003 sales of $9 billion, and one of the world's largest technology marketing, distribution and services companies. Avnet Electronics Marketing distributes semiconductors, interconnect, passive and electromechanical components from leading manufacturers. The company markets, inventories and adds value to these products and provides world-class supply-chain management and engineering design services. Avnet Electronics Marketing serves customers in 68 countries. The company's Web site is located at

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