HP Rolls Out Storage Products Priced 50% Lower than Competitors' Prices

12/1/2003 - HP (NYSE:HPQ) announced a new storage product family and packaged server-storage offerings designed to meet the needs of small and medium-size businesses (SMBs), as well as enterprise customers, at up to 50 percent below the prices of IBM and Dell/EMC.(1)

The combination of the new HP StorageWorks Modular Smart Array (MSA) family and industry-standard HP ProLiant servers gives growing businesses, remote and departmental offices and channel partners reliable storage solutions that are simple to acquire and deploy.

Part of HP's Smart Office initiative for SMBs, the technology packages are designed to provide customers with technology that is easy to own, works better together and comes with the right expertise from HP and its partners to help make growing businesses more successful.

"The HP StorageWorks MSA family broadens HP's storage portfolio while creating a robust, entry-level storage solution that tightly integrates the HP ProLiant server line to offer the industry's most affordable high-performance server-storage solution," said Nigel Ball, vice president, Small and Medium Business, HP. "By combining HP storage and server offerings, we have simplified the purchase, use, management and maintenance for small and medium businesses."

With estimated U.S. list prices starting at under $10,000,(2) the HP StorageWorks MSA and HP ProLiant server packaged solutions tackle one of the biggest barriers preventing emerging businesses from adopting external shared storage - cost.

"The MSA1000 system was less than half the price of the EMC-Dell solution, which allowed us to buy two SAN systems," said Jorge Borbolla, chief information officer, AutoTradeCenter, one of the world's leading Internet-based automotive remarketing companies. "It all comes down to a very attractive ROI (return on investment) proposition."

Delivering "better together" technology offerings
The MSA storage products offer high-performance features for direct attach environments, clusters and entry-level storage area network (SAN) environments. Each solution is designed to maximize transfer rates and reduce management costs in order to facilitate a rapid return on investment. The MSA family is composed of three products:

For customers seeking simplicity, HP has introduced affordable packaged solutions, each with one SKU, one price and one shipping container for faster deployment:

Integrated approach reduces operating costs, boosts partner sales opportunities
HP StorageWorks MSA products are optimized for HP ProLiant servers, enabling businesses to realize an immediate return on investment made possible by the compatibility and optimization of the Smart Array technology of HP StorageWorks with HP ProLiant servers. The MSA family and ProLiant servers share common management tools, drive compatibility and data commonality -- all helping reduce operating costs.

In addition, HP exclusive DtS (DAS to SAN) technology enables data and disk drives to easily migrate from ProLiant servers to, and across, the MSA family, helping provide tremendous investment protection.

HP's integrated approach for MSA configurations and ProLiant server clusters helps reseller partners eliminate guesswork. Now they can order complete packages designed to meet SMB customer requirements.

Delivered complete in one box, the offerings can help shorten sales cycles, reduce time to deployment and quicken revenue returns for HP's 210,000 channel partners worldwide.

Pricing and availability
The HP ProLiant DL380 Packaged Cluster with MSA500 carries an estimated U.S. list price of $9,999 and the HP ProLiant DL380 Packaged Cluster with MSA1000 carries an estimated U.S. list price of $19,999.(2)

The HP MSA500 and MSA1000 Starter Kits have estimated U.S. list prices of $5,499 and $14,900, respectively. The HP MSA500 and MSA1000 High Availability Kits have estimated U.S. list prices of $3,999 and $14,500, respectively.(2)

The MSA30, MSA500 and MSA1000 also are available individually and have estimated U.S. list prices starting at $3,200, $5,700 and $9,995, respectively.(2) The MSA family runs the customer's choice of Microsoft®, Linux or Novell operating systems.

All products mentioned above are immediately available.

More information on the HP MSA family and HP ProLiant servers is available at http://www.hp.com/products/servers/platforms. More information on HP's Smart Office initiative is available at http://www.hp.com/go/smbgetmore.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the fiscal year ending on Oct. 31, 2003, HP revenue totaled $73.1 billion. More information about HP is available at http://www.hp.com.

(1) HP prices are 25 to 53 percent below EMC/Dell and 35 percent below IBM, according to Web site list prices as of Nov. 19, 2003.
(2) Actual prices may vary.

Microsoft is a U.S. registered trademark of Microsoft Corp.

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