Ericsson Presents International Awards for Best Mobile Applications

12/1/2003 - Ericsson rewarded the winners of this year's best mobile applications in its annual Mobile Application Awards. The winning companies are LocatioNet, Media Republic, Synergenix Interactive AB and NewBay Software.

The Mobile Application Award is an international competition run by Ericsson. The purpose is to find the best, market-ready mobile applications focusing on services that add value, create convenience and make daily life and work easier and more effective.

The four categories and winning applications are:

Twelve companies' solutions were nominated - based on criteria such as professionalism, market potential, innovation, consumer friendliness and ease-of-implementation by the operators and the media industry. 276 companies from all over the world entered the awards. The top three mobile applications in each of four categories competed in the finals.

The finalists got the unique opportunity to present their services live to an exclusive audience comprising executives from mobile network operators, venture capitalists and other industry players. The winners were selected by the audience through live SMS voting.

In a complementary match-making session, the finalists met with operators from Europe, the Middle East and Africa to discuss possible business partnerships.

"Telecom is a long-term growth industry. We believe it is important to find applications that further simplify the lives of consumers," says Mats Dahlin, Ericsson's head of Market Area Europe, Middle East and Africa. "The Ericsson Application Awards have certainly proved that there is a lot of creativity resulting in real business opportunities ready for market launch."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Best Mobile Enterprise Application
'Mobile Workforce Management' by LocatioNet (Israel) A middleware that provides easy and seamless integration into the service layer of mobile operators. Third-party content providers can use the middleware for their location-based services including map, geographic data and route services. The application also offers web-based and web-hosted real-time 'mobile fleet and workforce management' for midsize companies.

Best Mobile Entertainment Application
'Jong Zuid' by Media Republic (Netherlands)
A 'TV soap' application for mobile handsets. Jong Zuid today serves Dutch fans via MMS, SMS and Instant Messaging. With the introduction of 3G, the application will also include video clips and video chat.

Best Mobile Gaming Application
'Rally PRO Contest' by Synergenix Interative AB (Sweden) Embedded 3-dimensional rally game for mobile games platforms, e.g. 'Mophun'. The application works with a range of different mobile products, such as Sony Ericsson's P800, P900 and the Nokia Series 60 products.

Best Mobile Information Application
'FoneBlog' by NewBay Software (Ireland)
This application allows creation, updating and transfer of personal web diaries, so called 'blogs', on mobile handsets. It includes downloading of photos, sound, texts and videos. Each 'blog' is synchronized with the HTML and the WML format, which means the 'blogs' can be transferred from a mobile handset to a PC, and vice versa.

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