AMI Demonstrates Management Firmware with NI and Renesas BMC Chips

11/26/2003 - American Megatrends Inc. (AMI), a leader in computing innovations worldwide, announced its IPMI server management firmware for server and embedded motherboards was successfully demonstrated with National Semiconductor and Renesas Technology Baseboard Management Controllers (BMCs) on Intel®'s next generation reference platforms.

During the Intel System Management Event held this month in Dupont, WA, AMI worked with National Semiconductor and Renesas Technology to showcase its MegaRAC PM and AMIBIOS8 on Intel's Lindenhurst reference platform. AMI's firmware is IPMI-standard based and complements the advanced hardware Reliability, Availability and Serviceability (RAS) features built into the Intel Lindenhurst chipset.

"AMI is pleased to have had the opportunity to show support for new 2004 server platforms based on Intel's Lindenhurst chipset by demonstrating our products with National Semiconductor and Renesas Technology," said S. Shankar, president at AMI. "AMIBIOS8 initialized the Lindenhurst system fairly easily, even at this early stage of the market cycle when not all firmware is available. Thanks to AMI's long-lasting partnerships with the major chipset vendors and AMIBIOS8's modular architecture, AMI will help its customers shorten their time-to-market with innovative designs and platforms."

AMIBIOS8 was operational with all of the IPMI-based system management micro-controllers utilized at the Intel System Management Event, including National Semiconductor BMCs, Renesas H8 and Q-Logic Zircon, and with firmware from multiple vendors such as AMI, OSA and QLogic.

"National Semiconductor's complete family of baseboard management controllers spans the market and meets the requirements of entry-level servers, blade servers and high-end data center architectures," said Yosi Brosh, Server Business Unit director at National Semiconductor. "When combined with AMI firmware, National's BMCs enable OEMs to develop fast time-to-market solutions that provide advanced health monitoring, alarming and self-correcting, self-healing actions that ensure high availability in today's around-the-clock, on-demand computing and telecom environments."

"For server monitoring and management systems like IPMI, reliability is one of the most critical elements required for platform implementation in order to avoid and overcome system failure," said Larry Gagliani, segment marketing manager, System LSI Business Unit at Renesas Technology America, Inc., U.S. subsidiary of Renesas Technology Corp, the joint venture of Hitachi, Ltd. and Mitsubishi Electric Corporation. "Renesas' H8 microcontrollers combined with AMI's AMIBIOS8 and IPMI firmware can provide the robustness and reliability needed to ensure seamless and uninterrupted operation of servers and telecom equipment."

AMI's IPMI firmware and Unified Management Servers (UMS) can work in synergy with or independently from AMIBIOS8, to monitor and control the system and chassis subsystems. AMI management firmware generates alerts and triggers corrective actions like reset and boot from a service partition that allow system administrators complete remote control of their servers, including re-flashing of the BIOS.

AMI IPMI MegaRAC PM firmware and management software supports the IPMI system management specification while offering valuable enhancements such as text redirection and BIOS flashing. MegaRAC PM enables system administrators to remotely control a server system even when it is in a non-operational state, performing a series of critical functions:

About the Intelligent Platform Management Interface (IPMI)
IPMI defines common interfaces to "intelligent" hardware used to monitor a server's physical health characteristics, such as temperature, voltage, fans, power supplies and chassis. These capabilities provide information that enables system management, recovery and asset tracking, which help drive down the total cost of ownership (TCO). The IPMI initiative is run by the Promoters group- Intel Corporation, Hewlett-Packard Company, Dell Computer Corporation, and NEC Corporation. Since its introduction in 1998, more than 160 companies have adopted IPMI. For more information, visit the IPMI web site

About AMI
Founded in 1985, American Megatrends Inc. (AMI) has dedicated its resources to providing OEMs, resellers and systems integrators with leading edge computer technologies. Privately held, AMI is best known for its AMIBIOS, but it also supplies state-of-the-art hardware, software and utilities to over 55 percent of today's high-tech manufacturers. AMI offers high-density motherboards, disk subsystems and innovative storage solutions and is a voting member of the Storage Networking Industry Association (SNIA). Headquartered in Atlanta, AMI has locations in the U.S. and throughout the world including Chennai, Munich, Seoul, Taipei and Tokyo to better serve its customers. For more information on AMI products and services, call 1-800-U-BUY-AMI or visit

AMIBIOS, AMIDiag and AMIBIOS8 are trademarks or registered trademarks of American Megatrends, Inc.

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