Phoenix Core System Software Redefines Device Management

11/26/2003 - Phoenix Technologies Ltd. (Nasdaq: PTEC) has unveiled its vision and roadmap for the new category of core system software. It will deliver dramatically improved levels of trust, manageability, connectivity and usability for both individual and enterprise users of industry standard systems. The announcement was made at the company's Strategy 2004 conference.

"Through our Core System Software, Phoenix is making a dramatic change that will become the basis of networked computing for the next two decades," said Albert E. Sisto, Chairman, President and CEO of Phoenix. "For the past two decades, BIOS has been all about PC compatibility based on the original IBM standard. As such, it provided only limited security, no network awareness, and no network connectivity at the core of the PC architecture. Today, nearly all digital devices are connected to a network, whether to conduct global commerce or just to access email. This requires an advanced foundation for implementing an extensible and flexible architecture designed specifically for the age of networked computing."

Years in development, the new Core System Software category is powered by the Phoenix Device-Networked Architecture (d-NA), a structured framework and set of interoperable software building blocks. Phoenix d-NA will significantly expand the capabilities previously provided by legacy system BIOS while enabling PC OEMs, ODMs and system builders to offer highly differentiated solutions in an increasingly price-competitive marketplace. Phoenix d-NA is based on Phoenix' technical and market expertise providing firmware to more than 1 billion open architecture PC and non-PC digital devices for 25 years. It takes a structured, modular "building blocks" approach to meeting the four critical requirements of users and device developers, including:

"Over the coming weeks, we will be rolling out a new family of Phoenix cME TrustedCore products for notebook, desktop, server and embedded systems," said Timothy D. Eades, senior vice president of Corporate Marketing and Product Division at Phoenix. "These new products will help our customers and partners benefit from value-based differentiation and extended compatibility within the entire ecosystem."

About Phoenix
Founded in 1979, Phoenix Technologies (NASDAQ: PTEC) helped launch the digital revolution when it created the industry's leading machine-independent BIOS software, which ships in more than 100 million new systems each year. Phoenix continues to leverage that core-level experience to develop many other vital solutions at multiple points in the foundation of PCs and other digital devices. Today, Phoenix solutions activate, secure, connect, and recover the world's best-known systems. These solutions operate from the Phoenix Core Managed Environment (cME), where they're built in and protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. USA (Silicon Valley), with offices in global business and technology centers. For more information about Phoenix Technologies, visit our Web site at

Phoenix and Phoenix Technologies are registered trademarks of Phoenix Technologies.

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