Avnet Applied Computing Receives Award for Electronic Catalogue

11/21/2003 - The Audio Visual Division at Avnet Applied Computing Ltd, UK, a sales division of Avnet Technology Solutions, has received The 2003 AV Magazine Industry Website of the Year Award for its AV-Cat solution. The AV-Cat is a 36 page electronic catalogue which can be emailed via a link and downloaded locally, in essence an electronic version of a printed catalogue. It has web site features without the need to be online and one of its biggest attributes is its ability to accept remote pricing updates. The award was presented to David Johnson, Audio Visual Director at Avnet Applied Computing Ltd, at the annual AV Award ceremony in Newport, Cardiff.

The panel of judges agreed that although Avnet's AV Cat is not a Web site, it fell into the category definition of being a ‘Web based project' and attracted the judges' votes for the quality of its design and implementation, as well as the breadth and scope of information presented. It enables ease of distribution, by reaching existing and potential customers quickly and inexpensively via an email and has the ability to be tailored to Avnet Applied Computing Ltd customers -- value-added resellers of computer equipment -- meant that it could fulfil a role as both a trade tool and as an end-user promotional tool.

The Avnet AV Cat is the solution originated by David Johnson. "Overall, we believe this catalogue offers an original, innovative and practical way of generating new business. Whilst not taking the place of traditional Web sites, it does have certain similarities, with added advantages such as offering the proactive push approach of doing business and not relying on business finding you. We are proud to have achieved something original and practical, which we believe will complement web site technology whilst offering a more intuitive feel," explained Johnson.

David Johnson was delighted to receive this award: "We are confident it will revolutionize the way we do business in the future. Originality is hard to attain when focus is always on the present; however we are happy in the knowledge that far from being a gimmick, it is a tool, which will encourage more business opportunities for both Avnet and our resellers".

About Avnet Technology Solutions
Avnet Technology Solutions markets enterprise and embedded technology products from the world's premier computer manufacturers and software suppliers. As a global technology sales and marketing organization, Avnet Technology Solutions does business in 36 countries and has dedicated sales divisions focused on specific customer segments. Customers include value-added resellers (VARs), system builders, original equipment manufacturers (OEMs) and end-user customers. Avnet Technology Solutions is a $4 billion operating group of Avnet Inc., a $9 billion technology marketing and services provider and one of the world's largest distributors of electronic components and computer products. For more information, please visit www.avnet.com.

Avnet Technology Solutions -- Europe
There are four sales divisions in Europe serving separate customer groups: Avnet Applied Computing Solutions, Avnet Computing Components, Avnet Computing Market Development and Avnet Partner Solutions. Website: www.aac.avnet.com/uk

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