11/20/2003 - Phoenix Technologies Ltd. (Nasdaq: PTEC), the company driving the global core system software standard in PC systems and connected digital devices for 25 years, won the Peak Performer Award for Best Software at the System Builder Summit Europe in Barcelona, Spain. The Phoenix marketing organization was also recognized at the Summit with a nomination in the Best Marketing Program category.
"It is especially meaningful to have the system builders choose Phoenix for the Best Software award," said Timothy Eades, Senior Vice President of Corporate Marketing and Product Development for Phoenix. "They depend on quality and consistency in products to help build their business reputations, so they have a vested interest in the software we produce. This award validates the Phoenix product line, and the nomination for Best Marketing Program endorses the effectiveness of our marketing initiatives."
Judged by the system builder community in Europe, the Peak Performer Awards give top recognition to vendors who make significant, innovative contributions prior to and during the System Builder Summit. The European summit participants include white-box builders serving the European SMB and midsize business markets.
The Phoenix Core Managed Environment (cME) platform enables device manufacturers and other software vendors to drive functionality and value to the heart of the PCs and other digital devices. Phoenix FirstWare applications that run from the cME platform include utilities, and tools for productivity, security and content delivery. Since the Phoenix cME launch nearly a year ago, system builders worldwide have adopted the technology and are building it into their machines.
Phoenix cME takes the user experience to an entirely new level and gives manufacturers the differentiation they need to achieve and maintain market leadership.
System Builder Summit EuropeTM is produced by Vision Events®, a Gartner, Inc. (NYSE: IT and ITB) company.
About Vision Events
Vision Events, a Gartner, Inc. (NYSE: IT and ITB) company, is a leading producer of highly focused business events that bring resellers and end users together with leading and emerging vendors in private boardroom appointments to form strategic partnerships and secure new business in the technology sector. Additional information about Vision Events can be found at http://www.visionevents.com.
Founded in 1979, Phoenix Technologies (NASDAQ: PTEC) helped launch the digital revolution when it created the industry's leading machine-independent BIOS software, which ships in more than 100 million new systems each year. Phoenix continues to leverage that core-level experience to develop many other vital solutions at multiple points in the foundation of PCs and other digital devices. Today, Phoenix solutions activate, secure, connect, and recover the world's best-known systems. These solutions operate from the Phoenix Core Managed Environment (cME), where they're built in and protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in San Jose, Calif. USA (Silicon Valley), with offices in global business and technology centers. For more information about Phoenix Technologies, visit our Web site at http://www.phoenix.com/
Phoenix and Phoenix Technologies are registered trademarks of Phoenix Technologies.
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