Sybase Powers Mobile Sales Force Automation for Hyundai/Kia Motor

11/18/2003 - Sybase, Inc. (NYSE: SY), a leading enterprise infrastructure and mobile software company, announced that Hyundai/Kia Motor companies have selected Sybase® mobile database and management solutions to power its new mobile sales force automation (SFA) application. The solution will be deployed to 22,000 sales agents throughout Korea beginning in 2004.

Hyundai/Kia Motor companies required a mobile SFA solution that could both easily integrate into their existing infrastructure and extend this information to mobile workers, empowering sales professionals with the information they need, when they need it. The Sybase technology behind the solution includes: Manage Anywhere StudioTM, a complete solution that provides centralized management of applications and hardware; and SQL AnywhereŇ Studio, the market-leading mobile database and synchronization solution. The laptop-based mobile SFA application will enable Hyundai/Kia Motor’s salesforce to significantly increase customer satisfaction through timely, convenient access to product availability, delivery times and online ordering.

“Sybase’s mobile technology ensures that we always have access to data and corporate applications, helping to strengthen our sales competitiveness through closer customer contact and support,” said Yu Jun Oh, IT manager, Hyundai Motor Company. “Customer relationship management is critical to our continued growth and success, and enabling our sales professionals to access the most current information ensures that we can provide better customer service.”

“As part of our Unwired Enterprise initiative, Sybase provides proven mobile technology, helping organizations realize bottom-line results through anytime, anywhere access to business critical information,” said Soon-Man Hong, Country Manager, Sybase Korea. “ By relying on Sybase mobile solutions, Hyundai/Kia Motor companies deliver critical information into the hands of sales professionals when they need it most – on the front lines with customers.”

About Sybase, Inc.
Sybase enables the Unwired Enterprise by delivering enterprise and mobile infrastructure, integration and application development software solutions. Organizations can attain maximum value from their data assets by getting the right information to the right people at the right time and place. The world’s most critical data in commerce, finance, government, healthcare and defense runs on Sybase. For more information, visit the Sybase Web site:

Sybase, Manage Anywhere Studio and SQL Anywhere Studio are trademarks or registered trademarks of Sybase, Inc. or its subsidiaries.

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