11/17/2003 - Philips Electronics (NYSE:PHG, AEX: PHI) announced the newest addition to its NexperiaTM family - the Nexperia Mobile Image Processor (PNX4000). This new solution is a highly integrated IC dedicated to mobile imaging and provides the imaging functions necessary to enable multimedia message service (MMS) on a wide range of mobile phones. A combination of low power consumption, small footprint and low cost, the Nexperia Mobile Image Processor is aimed at the quickly growing mid- to low-end mobile phone market.
According to a report released by ARC Group in September this year, by the end of 2003 more than 55 million consumers worldwide will own camera-phone handsets, more than double the 25 million mobile units sold in 2002. This burgeoning market will require new and innovative technology to drive the increasing number of applications and new consumer usage demands, such as mobile imaging. The Philips PNX4000 specifically addresses the consumer trend towards wanting camera functionality in their phones while balancing cost.
In a unique approach to mobile imaging processor design, the PNX4000 exchanges video data directly with the host processor via parallel, programmable interfaces. The chip quickly processes the digitized data from sensors up to 1.3 Mpixels and converts it to a high quality JPEG-compressed snapshot. The PNX4000 is also capable of enabling a preview to be shown on the mobile device display through the LCD driver. Thanks to high-performance scalers, this new product can produce a digital zoom effect and can display the field of vision on a wide range of LCDs. Moreover, an optimized graphics overlay function allows super-imposing of text and icons to snapshots and preview with up to four levels of transparency.
"The high level of integration and flexibility in the Nexperia Mobile Image Processor is perfectly suited for embedded camera applications in mobile phones," said Gertjan Kaat, senior vice president, business unite mobile communications. "Camera phone technology brings personal and practical benefits to end users and also brings new revenue models to device vendors and wireless operators. Philips strongly believes that mobile imaging will become a standard inclusion within mobile phones."
Philips Nexperia is synonymous with innovation, flexibility for easy product differentiation, future proofing and fast time-to-market. The name stands for a full portfolio of re-programmable systems and ICs for multimedia applications. Nexperia covers two application domains: Nexperia Home and Nexperia Mobile.
Volume production will begin Q2 2004.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 166,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.semiconductors.philips.com
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