11/17/2003 - Royal Philips Electronics (NYSE: PHG, AEX: PHI) introduced the latest version of NexperiaTM Cellular System Solutions, a complete hardware/software design for low- and mid-range mobile handsets. In rapidly growing mobile telephony markets manufacturers are looking for solutions to bring first-rate, cost-effective handsets rapidly to market. New applications - such as Multimedia Messaging Service (MMS) - are gaining popularity and it is essential to be able to turn out new designs in the shortest possible time. The new Nexperia Cellular System Solution, with its enhanced baseband IC and quality voice application, meets that need.
In an increasingly competitive market, the Nexperia Cellular System Solutions provide manufacturers with a flexible, future-proof, low-risk and cost-effective approach to handset designs. The functional design delivers high integration, low power consumption and improved multimedia capabilities.
"In emerging markets such as China there is a need for proven, low-cost GSM/GPRS components. Handsets with quality voice applications as well as multimedia capabilities will play a major role in helping operators to increase their average revenue per user," said Peter Baumgartner, Senior Vice President and General Manager Global Market Segment Mobile & Personal, Philips Semiconductors.
The enhanced 26MHz baseband IC enables Java for gaming and business applications, WAP 2.0 and multimedia messaging service (MMS) functionalities. It also supports additional features, including pulse code modulation (PCM) for speech recognition. The design supports all 4 GSM bands (GSM 850, 900, 1800, 1900) as well as GPRS Class 10.
Accompanying software allows designers to add new features quickly. The protocol stack - extensively tested for interoperability (IOT) - comes along with an extendable man-machine interface (MMI). The system also supports multimedia extensions such as JPEG, MPEG, FM radio and SP Midi Polyphony.
Key components include an enhanced baseband IC, the RF front-end, power management unit (PMU) and charger IC, and the software mentioned above. This complete reference design frees up engineers to focus on the user interfaces, complex multimedia features and aesthetic issues such as ergonomics and phone package design.
With its high level of integration, the Nexperia Cellular System Solution meets industry demands for reducing the bill of materials (BOM). Fewer than 110 core components lower the BOM with as much as 10 percent. In addition, a smaller memory footprint - less than 2 MB of Flash for GSM operation - saves cost and board space.
More than 50 million Nexperia-based systems have already been brought to market, and one in every ten GSM/GPRS handsets built in 2003 will use the Philips' Nexperia Cellular System Solution. Philips pioneered the system solution approach in 1999. As a worldwide leader in cellular communications, Philips offers a global network of expertise to help customers succeed.
Reference Designs based on this system solution are available now and mass production will start in Q2 2004.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 166,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.semiconductors.philips.com
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