ANT Builds EMEA Business with New Business Development Manager

11/12/2003 - ANT Limited a leading provider of content-rendering solutions for TV, PVR and other consumer electronics devices, has strengthened its business development team with the appointment of Keith Armour. Armour will help to build ANT's EMEA business through new account acquisition and promotion of ANT's latest technologies, which include PurePlay, the recently launched Digital Media Management software for consumer electronics devices.

"ANT's focus on interactive, user interface and digital media management software, makes us the first choice in content rendering for consumer electronics and content providers," said Stephen Reeder, Executive Director of Sales and Marketing. "The appointment of Keith Armour will significantly enhance our strength in growing and consolidating ANT's market leading position."

Keith Armour brings to ANT more than 15 years' commercial experience in the consumer electronics and broadcast marketplaces. Most recently Armour headed up UK operations for Netgem, successfully launching the company into the UK 'Freeview' set-top-box market. Previous experience has included roles as UK Marketing Director for consumer electronics brand Grundig and DTH Sales Manager for B-Sky-B.

About ANT Limited
ANT Limited ( is a leading provider of content rendering solutions for TV, DVD and other consumer electronic devices. ANT's solution includes digital-media management software, a browser, software architecture and user interface toolkit that enable OEMs, service providers and network operators to provide highly compelling interactive content and services to the consumer. ANT's software can be integrated quickly into any platform and operating system, and has been implemented into a wide range of interactive TV and digital entertainment devices around the world. Current customers include Thomson Multimedia, OpenGlobe, Pace Micro Technology, Philips Semiconductor, HUMAX and Sagem.

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