11/10/2003 - Royal Philips Electronics (NYSE: PHG, AEX: PHI) introduced the industry's first 132 x 132 RGB single-chip Thin Film Transistor (TFT) color display driver for 2.5 and third generation (3G) mobile handsets. The PCF8881 reduces power consumption by 5 to 10 percent compared to competing solutions, extending battery life by 2 to 4 percent for handset users. It supports high-quality images of up to 65,000 colors for clear, sharp graphics, essential for phones with Multimedia Message Service (MMS), camera features and enhanced multimedia functionality. Philips' semiconductor solution also offers the industry's lowest external part count, which reduces the overall costs for handset manufacturers.
"In 2002, only about 15 percent of mobile phones incorporated color displays," said Kenil Vora, analyst at research firm Allied Business Intelligence. "This number is expected to jump to 97 percent by 2008." Solutions such as Philips' PCF8881 display driver will help manufacturers meet the increasing demand by speeding their time to market through simplified display module design.
Philips' PCF8881 display driver is setting new industry benchmarks with its low power and high integration feature set. The PCF8881 monitors its own temperature and adjusts power usage accordingly. Additionally, an on-chip DC/DC converter drives down external part count by 15 percent to a low of 15 to 24 parts. The PCF8881 enables these power and part savings while generating high quality images through a process of column inversion rather than common electrode modulation. As a result, consumers can enjoy high-resolution images without line flick and cross talk.
"The PCF8881 continues Philips' tradition of innovation in display solutions for mobile phones," said Michael Hummel, vice president and general manager, business line display drivers at Philips Semiconductors. "With our continued focus on connected consumer applications, this technology once again confirms Philips' semiconductor expertise and pioneering work in the evolution of mobile communications towards next-generation applications."
Samples of Philips' PCF8881 are immediately available in quantities of 50,000 units. Production will begin in January 2004. For more information on the PCF8881, visit www.semiconductors.philips.com/comms/displays.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 166,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.semiconductors.philips.com
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